Shiny Meadow A2 Piena pudele — Mengniu Dairy

Darbs Shiny Meadow A2 Piena pudele, kura autors ir Mengniu Dairy, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Shiny Meadow A2 Piena pudele

Autors: Mengniu Dairy

Klients: China Mengniu Dairy Company Co., Ltd.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Shiny Meadow A2 Piena pudele

Shiny Meadow A2 ir pudele, kas paredzēta svaigam pienam. Pudele ir izgatavota no augstas caurspīdīguma PET materiāla, kas piešķir stikla faktūru. Forma balstīta uz klasiskās Eiropas piena stikla pudeles un ir pārzīmēta mūsdienīgā stilā. Liels caurspīdīgs laukums atklāj pienu iekšpusē, tādēļ produkts ir tieši redzams. Liels A2 apzīmējums centrā ir apvienots ar uztura piramīdu, veidojot zīmola tēlu. Pudele ietilpina 720 ml, un tās maksimālais diametrs ir 80 mm, bet augstums — 238 mm. Dizaina mērķis ir izteikt vienkāršību un tīrību.

Atzinība

Par Sudraba balva A' Design Award

Shiny Meadow A2 Piena pudele ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Shiny Meadow A2 Piena pudele būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Shiny Meadow A2 Piena pudele ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Izmēri un iepakojums: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Birkas: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Ražošanas tehnoloģija: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Dizaina izaicinājums: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Pētījums: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Iedvesma: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Projekta ilgums: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Darbības plūsma: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patenti: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Komandas dalībnieki: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
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