Debes Intervenir Drošības plakāts — Eduardo Walles

Darbs Debes Intervenir Drošības plakāts, kura autors ir Eduardo Walles, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2020

Debes Intervenir Drošības plakāts

Autors: Eduardo Walles

Klients: tApp

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Debes Intervenir Drošības plakāts

Debes Intervenir ir darba drošības plakātu kampaņa, kas izveidota rūpniecības uzņēmumam. Plakātos attēlota pareiza un nepareiza instrumentu un iekārtu lietošana. Katra aina koncentrējas uz brīdi tieši pirms nelaimes gadījuma. Komiksu stils izmantots, lai radītu draudzīgu un skaidru saikni ar darbiniekiem. Ilustrēts tēls vada personālu cauri katram vēstījumam. Mākslas darbi zīmēti ar vektorgrafikas rīkiem, lai saglabātu organisku un brīvu līniju, pēc tam iekrāsoti un veidoti ar attēlu apstrādes programmatūru. Katrs plakāts drukāts uz stirola un mēra 900 x 600 milimetrus.

Atzinība

Par Dzelzs balva A' Design Award

Debes Intervenir Drošības plakāts ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Debes Intervenir Drošības plakāts būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Debes Intervenir Drošības plakāts tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Izmēri un iepakojums: Styrene 900 mm X 600 mm. Depth. 50
Birkas: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Ražošanas tehnoloģija: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Dizaina izaicinājums: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Pētījums: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Iedvesma: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Projekta ilgums: The project started in September 2016 and finished in November 2016 in CDMX.
Darbības plūsma: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patenti: None, everything was created form scratch.
Komandas dalībnieki: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Attēlu autori: None, everything was created form scratch.