Darbs Rosé Vīna etiķete, kura autors ir Ximena Ureta, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2020

Rosé Vīna etiķete

Autors: Ximena Ureta

Klients: Concha y Toro

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Rosé Vīna etiķete

Rose ir vīna etiķete, kas veidota Čīlē ražotam rozē vīnam. Etiķetes izmērs ir 85 x 90 milimetri, un tā apdrukāta uz tekstūrēta papīra ar blīvumu 89 grami uz kvadrātmetru. Izmantotas piecas speciālās krāsas digitālajā ofseta druk��, papildinot ar zelta foliju, melno foliju, kā arī reljefa un iespiedreljefa apdari. Dizaina iedvesmas avots ir rozes, ziedlapiņas, vīnogulāju lapas un maigie vakara debesu toņi. Vīnogulāju stīgas savijas ap tekstu. Pudeles tilpums ir 375 mililitri – neliels formāts, kas šai vīna kategorijai Čīlē ir jauninājums.

Atzinība

Par Bronzas balva A' Design Award

Rosé Vīna etiķete ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Rosé Vīna etiķete būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Rosé Vīna etiķete lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Izmēri un iepakojums: Label Dimension: 85x90 mm
Birkas: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Ražošanas tehnoloģija: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Dizaina izaicinājums: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Pētījums: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Iedvesma: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Projekta ilgums: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Darbības plūsma: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Komandas dalībnieki: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Attēlu autori: Diego Agurto