NYC Deal 99 Cent Store Prekės ženklo identitetas – autorius Chi Hao Chang

Darbas NYC Deal 99 Cent Store Prekės ženklo identitetas, kurio autorius Chi Hao Chang, yra itin vertinamas prestižinio 2020 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2020

NYC Deal 99 Cent Store Prekės ženklo identitetas

Dizaineris: Chi Hao Chang

Klientas: School of Visual Arts

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #90132

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie NYC Deal 99 Cent Store Prekės ženklo identitetas

„NYC Deal" yra prekės ženklo identitetas, sukurtas 99 centų parduotuvei Niujorke. Identiteto centre – ryški, kampu pasvirusi kainos etiketė, primenanti kabančių etikečių judesį, kai pirkėjai jas pasiekia ir sustabdo prieš perskaitydami. Pasvira etiketė paverčia vienintelę 99 centų kainą aiškiausia prekės ženklo žinute. Papildomi elementai nurodo į parduotuvėje parduodamus produktus. Spausdintai medžiagai naudojamas skaitmeninis lazerinis spausdinimas, o pirkinių krepšiams, marškinėliams ir kitiems audiniams naudojama šilkografija, užtikrinanti ilgaamžius dažus.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

NYC Deal 99 Cent Store Prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad NYC Deal 99 Cent Store Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. NYC Deal 99 Cent Store Prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Matmenys ir pakuotė: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Žymos: Branding, Graphic Design, Identity, Logo, Poster
Gamybos technologija: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Dizaino iššūkis: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Tyrimas: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Įkvėpimas: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Projekto trukmė: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Veikimo eiga: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.