PatchU Prekės ženklo identitetas, personažų dizainas – autorius Chungsheng Chen, Enyang Chen and Wanyun Lo

Darbas PatchU Prekės ženklo identitetas, personažų dizainas, kurio autorius Chungsheng Chen, Enyang Chen and Wanyun Lo, yra itin vertinamas prestižinio 2026 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

GeležinisGrafika· 2026

PatchU Prekės ženklo identitetas, personažų dizainas

Dizaineris: Chungsheng Chen, Enyang Chen and Wanyun Lo

Klientas: Tainan University of Technology/Product Design Department

Kategorijos Grafika laimėtojas – Geležinis apdovanojimas A' Design Award

7,209

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #180916

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie PatchU Prekės ženklo identitetas, personažų dizainas

PatchU – tai prekės ženklo ir personažų dizaino projektas, paverčiantis patalynės audinių likučius pliušiniais žaislais ir gyvenimo būdo aksesuarais. Audiniai rūšiuojami pagal dydį, tekstūrą ir atspalvį, o tada, naudojant lanksčius lekalus, susiuvami į paprastas kompanionų figūrėles. Matomos siūlės ir skiautinių technika išsaugomos kaip prekės ženklo identiteto dalis, todėl kiekvienas gaminys šiek tiek skiriasi nuo kito. Pakuotė ir iliustracijos paaiškina medžiagų kilmę. Siekiama suteikti tekstilės pertekliui naują vertę ir šiltą vietą kasdieniame gyvenime.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

PatchU Prekės ženklo identitetas, personažų dizainas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad PatchU Prekės ženklo identitetas, personažų dizainas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. PatchU Prekės ženklo identitetas, personažų dizainas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Žymos: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Gamybos technologija: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Dizaino iššūkis: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Tyrimas: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Įkvėpimas: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Projekto trukmė: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Veikimo eiga: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Patentai: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Komandos nariai: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Nuotraukų autoriai: Image#1~#5: acdesign associates International Co., Ltd.