The Netherlands Pavilion Parodų paviljonas – autorius Tellart and RAU Architects

Darbas The Netherlands Pavilion Parodų paviljonas, kurio autorius Tellart and RAU Architects, yra itin vertinamas prestižinio 2026 Platininis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Renginių ir įvykių dizainas.

PlatininisRenginys· 2026

The Netherlands Pavilion Parodų paviljonas

Dizaineris: Tellart and RAU Architects

Klientas: Netherlands Enterprise Agency and AND B.V.

Kategorijos Renginys laimėtojas – Platininis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #174120

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie The Netherlands Pavilion Parodų paviljonas

Nyderlandų paviljonas – tai parodų paviljonas, pastatytas pasaulinei parodai „World Expo 2025“ Osakoje. Paviljonas pristato istorinį Nyderlandų posūkį nuo priešinimosi vandeniui prie vandens kaip sąjungininko panaudojimo švarios energijos, prisitaikymo prie klimato kaitos ir tvaraus gyvenimo srityse. Kiekvienas lankytojas gauna „Orb“ – delninę sferą, kuri nurodo maršrutą ir aktyvuoja interaktyvias instaliacijas, įskaitant 360 laipsnių kupolo filmą, sukurtą naudojant generatyvinį dirbtinį intelektą. Konstrukcija suprojektuota taip, kad ją būtų galima išardyti, todėl visi komponentai po parodos gali būti panaudoti pakartotinai.

Pripažinimas

Apie Platininis apdovanojimas A' Design Award

The Netherlands Pavilion Parodų paviljonas laimėjo Platininį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą tikrai išskirtiniams, elegantiškiems ir didingiems dizainams. Platinos laureatai yra kūrybos stebuklai, intelektinio kūrybiškumo ribų liudijimas ir parodo neprilygstamą savo kūrėjų profesionalumą bei genialumą. Tikimasi, kad šie dizainai bus garsiausi kūriniai, apibrėžiantys epochos estetiką, prisidedantys prie visuomenės gerovės ir plečiantys meno, mokslo, dizaino ir technologijų ribas. The Netherlands Pavilion Parodų paviljonas rodo transcendentinį tobulumo lygį ir naudingomis savybėmis daro pasaulį geresnį. The Netherlands Pavilion Parodų paviljonas yra Platininį apdovanojimą A' Design Award laimėjęs kūrinys, pažadinantis troškimus, įkvepiantis, džiuginantis ir sukeliantis didelį džiaugsmą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Matmenys ir pakuotė: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Žymos: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Gamybos technologija: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Dizaino iššūkis: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Tyrimas: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Įkvėpimas: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Projekto trukmė: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Veikimo eiga: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patentai: Copyrights and IP of the Building belong to RAU Architects (2025).
Komandos nariai: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Nuotraukų autoriai: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart