Wuliangye Yuandingjinsheng Alkoholinių gėrimų pakuotė – autorius Sinong Wu

Darbas Wuliangye Yuandingjinsheng Alkoholinių gėrimų pakuotė, kurio autorius Sinong Wu, yra itin vertinamas prestižinio 2026 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

BronzinisPakuotės· 2026

Wuliangye Yuandingjinsheng Alkoholinių gėrimų pakuotė

Dizaineris: Sinong Wu

Klientas: Sinong Creative

Kategorijos Pakuotės laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #174018

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Wuliangye Yuandingjinsheng Alkoholinių gėrimų pakuotė

„Wuliangye Yuandingjinsheng“ – tai kiniško baidziu, patiekiamo vestuvių pokyliuose, pakuotės dizainas. Dėžutė atidaroma ištraukiamu mechanizmu, todėl atrodo, kad dvi tušo tapybos stiliumi nupieštos pandos apkabina viena kitą. Šeši iliustruoti bendro gyvenimo etapai susieti su pakuotės atidarymo žingsniais. Butelio forma sukurta pagal bambuką, o kamštelis atkartoja tradicinio siuvinėto kamuolio formą. Pakuotė pagaminta iš perdirbamos plaušienos medžiagos. Spiralinis butelio kaklelis leidžia butelį pakartotinai naudoti kaip puodelį ar vazą.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Wuliangye Yuandingjinsheng Alkoholinių gėrimų pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Wuliangye Yuandingjinsheng Alkoholinių gėrimų pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Wuliangye Yuandingjinsheng Alkoholinių gėrimų pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

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Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Matmenys ir pakuotė: 255mmX120mmX100mm
Žymos: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Gamybos technologija: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Dizaino iššūkis: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Tyrimas: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Įkvėpimas: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Projekto trukmė: Complete the design in Chengdu, China in the first quarter of 2025.
Veikimo eiga: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patentai: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Komandos nariai: Sinong Wu
Nuotraukų autoriai: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.