Cny Design For The Year Of The Snake Pieno pakuotė – autorius Mengniu Gaoke Fresh Dairy Products

Darbas Cny Design For The Year Of The Snake Pieno pakuotė, kurio autorius Mengniu Gaoke Fresh Dairy Products, yra itin vertinamas prestižinio 2025 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

SidabrinisPakuotės· 2025

Cny Design For The Year Of The Snake Pieno pakuotė

Dizaineris: Mengniu Gaoke Fresh Dairy Products

Klientas: Mengniu Gaoke Fresh Dairy Products

Kategorijos Pakuotės laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Apie Cny Design For The Year Of The Snake Pieno pakuotė

Cny Design For The Year Of The Snake – tai riboto tiražo pieno pakuotės etiketė, sukurta kinų Gyvatės metams. Etiketė pagaminta iš dvisluoksnės skaidrios BOPP medžiagos. Viršutiniame sluoksnyje pavaizduotas geometrinis gyvatės raštas, simbolizuojantis sėkmę. Raudonas trikampis kampelis su iškiliu kraštu leidžia nulupti viršutinį sluoksnį ir atskleisti paslėptus palinkėjimus meilės, turto, karjeros ir egzaminų temomis. Lupimo veiksmas šviežio pieno gėrimą paverčia mažu ritualu. Lokalizuotas karštasis įspaudimas suteikia dizainui vizualinio gylio.

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Apie Sidabrinis apdovanojimas A' Design Award

Cny Design For The Year Of The Snake Pieno pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Cny Design For The Year Of The Snake Pieno pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Cny Design For The Year Of The Snake Pieno pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Unikalios savybės: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Matmenys ir pakuotė: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Žymos: Year of the snake, Zodiac, Milk, Packaging,Good luck
Gamybos technologija: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Dizaino iššūkis: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Tyrimas: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Įkvėpimas: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Projekto trukmė: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Veikimo eiga: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Komandos nariai: Design Director: Li Huang
Designer:Shen Jia Ting
Nuotraukų autoriai: Mengniu Gaoke Fresh Dairy Products