Playgo Kemperių (namelių ant ratų) prekės ženklo identitetas – autorius Chungsheng Chen, Carol Sen and Enyang Chen

Darbas Playgo Kemperių (namelių ant ratų) prekės ženklo identitetas, kurio autorius Chungsheng Chen, Carol Sen and Enyang Chen, yra itin vertinamas prestižinio 2025 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2025

Playgo Kemperių (namelių ant ratų) prekės ženklo identitetas

Dizaineris: Chungsheng Chen, Carol Sen and Enyang Chen

Klientas: Tainan University of Technology/Product Design Department

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #168831

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Playgo Kemperių (namelių ant ratų) prekės ženklo identitetas

„Playgo“ – tai prekės ženklo identitetas, sukurtas kemperių (namelių ant ratų) modifikavimo paslaugai. „Playgo“ logotipe derinama oranžinė ir juoda spalvos su lenkta tipografija, kuri simbolizuoja tyrinėjimą ir patikimumą. Identitetas pritaikytas vizitinėms kortelėms, medžiaginiams krepšiams, vokams, firminiams blankams, aplankams, transporto priemonių lipdukams, interneto svetainei ir socialinių tinklų paskyroms. Gairėse apibrėžiami spalvų santykiai, tarpai tarp raidžių ir linijų storis, o mažiausias logotipo taikymo aukštis – 10 mm. Identitetas taip pat palaiko internetinę kainų pasiūlymų sistemą bei fizinę stendo erdvę, padedančią vartotojams pasirinkti modifikavimo galimybes.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Playgo Kemperių (namelių ant ratų) prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Playgo Kemperių (namelių ant ratų) prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Playgo Kemperių (namelių ant ratų) prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Matmenys ir pakuotė: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Žymos: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Gamybos technologija: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Dizaino iššūkis: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Tyrimas: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Įkvėpimas: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Projekto trukmė: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Veikimo eiga: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Patentai: acdesign associates International Co., Ltd.
Komandos nariai: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Nuotraukų autoriai: acdesign associates International Co., Ltd.