Kakao AI Campus Prekės ženklo identiteto dizainas – autorius LMNT Company

Darbas Kakao AI Campus Prekės ženklo identiteto dizainas, kurio autorius LMNT Company, yra itin vertinamas prestižinio 2025 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

AuksinisGrafika· 2025

Kakao AI Campus Prekės ženklo identiteto dizainas

Dizaineris: LMNT Company

Klientas: LMNT Company

Kategorijos Grafika laimėtojas – Auksinis apdovanojimas A' Design Award

238,116

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #167330

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Kakao AI Campus Prekės ženklo identiteto dizainas

Kakao AI Campus – tai prekės ženklo identiteto dizainas, sukurtas mokymosi erdvei, skirtai dirbtiniam intelektui. Miestelis atviras įmonės darbuotojams, vietos bendruomenėms, pilietinėms grupėms ir žmonėms, turintiems ribotą skaitmeninę prieigą, taip pat jis padeda ugdyti dirbtinio intelekto talentus. Prekės ženklo sistemą sudaro daugiau nei 50 piktogramų, pagrindiniai vaizdai, iliustracijos, ženklinimo sistema ir besitransformuojanti judesio grafika, sukurta remiantis beribio asmenų potencialo tema. Dizaino visiems principas pagerina matomumą ir padeda orientuotis erdvės viduje ir išorėje.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Kakao AI Campus Prekės ženklo identiteto dizainas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Kakao AI Campus Prekės ženklo identiteto dizainas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Kakao AI Campus Prekės ženklo identiteto dizainas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Matmenys ir pakuotė: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Žymos: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Gamybos technologija: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Dizaino iššūkis: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Tyrimas: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Įkvėpimas: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Projekto trukmė: Seoul, Republic of Korea
Veikimo eiga: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Komandos nariai: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Nuotraukų autoriai: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.