Joy To Go Pakuotė – autorius Du Qingyu and Zhang Jun

Darbas Joy To Go Pakuotė, kurio autorius Du Qingyu and Zhang Jun, yra itin vertinamas prestižinio 2025 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

GeležinisPakuotės· 2025

Joy To Go Pakuotė

Dizaineris: Du Qingyu and Zhang Jun

Klientas: Joy Studio

Kategorijos Pakuotės laimėtojas – Geležinis apdovanojimas A' Design Award

11,920

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #165104

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Joy To Go Pakuotė

„Joy To Go" greito maisto pristatymo pakuotė integruoja mielą mažą personažą vardu Joy su maistu, sukurdama vientisą dizainą visoje pakuotės sistemoje. Šie žaismingi elementai sukurti ne tik pramogai, bet ir užsimena apie pakuotės atidarymo mechanizmą. Pavyzdžiui, hamburgerio pakuotėje pavaizduotas personažas su hamburgeru ant galvos. Daugiau hamburgerio ingredientų palaipsniui atsiskleidžia tik atidarius dangtį. Be to, pakuotė gali būti panaudota pakartotinai, nes raštus galima nuplėšti ir paversti žymelėmis, o tai padeda skatinti aplinkosauginį sąmoningumą.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Joy To Go Pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Joy To Go Pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Joy To Go Pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Matmenys ir pakuotė: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Žymos: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Gamybos technologija: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Dizaino iššūkis: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Tyrimas: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Įkvėpimas: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Projekto trukmė: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Veikimo eiga: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Komandos nariai: Du Qingyu
Zhang Jun
Nuotraukų autoriai: Du Qingyu