Good Life by Gina Kosmetika – autorius Antonia Skaraki

Darbas Good Life by Gina Kosmetika, kurio autorius Antonia Skaraki, yra itin vertinamas prestižinio 2025 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

BronzinisPakuotės· 2025

Good Life by Gina Kosmetika

Dizaineris: Antonia Skaraki

Klientas: A|S Strategy, Branding & Communication

Kategorijos Pakuotės laimėtojas – Bronzinis apdovanojimas A' Design Award

14,101

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #163790

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Good Life by Gina Kosmetika

Serum pakuotė įkūnija harmoningą gamtos ir mokslo derinį, simbolizuojamą graikų alchemijos druskos simboliu, reiškiančiu apsivalymą. Su išskirtiniu natūraliu sudėtimu, dizainas atspindi produkto tyrumą ir ryšį su žeme. Įkvėptas saulės gyvybingumo ir paties serumo atspalvių, logotipas spinduliuoja žavų šviesos ratą, simbolizuojantį saulę, veidą ir žemę. Pakuotė išreiškia holistinę graikų filosofiją, sujungiančią elementus iš sėklų, gėlių, šaknų ir vaisių, perteikiančią transformacijos esmę ir gyvenimo energiją.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Good Life by Gina Kosmetika laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Good Life by Gina Kosmetika bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Good Life by Gina Kosmetika puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
Matmenys ir pakuotė: Box dimensions, 66mm x 42mm x 152mm
Žymos: Serum, cosmetics, life, glass, case, sustainable.
Gamybos technologija: The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
Dizaino iššūkis: The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
Tyrimas: The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact.
Įkvėpimas: The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
Projekto trukmė: The project started in August 2022 in Athens and finished in May 2023 in Athens
Veikimo eiga: The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
Nuotraukų autoriai: Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.