Eco Surecare Apatinių drabužių pakuotė – autorius Shen Duan

Darbas Eco Surecare Apatinių drabužių pakuotė, kurio autorius Shen Duan, yra itin vertinamas prestižinio 2024 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

GeležinisPakuotės· 2024

Eco Surecare Apatinių drabužių pakuotė

Dizaineris: Shen Duan

Klientas: Eco Surecare

Kategorijos Pakuotės laimėtojas – Geležinis apdovanojimas A' Design Award

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Dizainas

Apie Eco Surecare Apatinių drabužių pakuotė

„Eco Surecare“ – tai moteriškų apatinių drabužių pakuotės dizainas. Pakuotė pasižymi minimalistiniu vizualiniu stiliumi, elegantiška spalvų gama bei paprastomis, ryškiomis linijomis. Konstrukcija suformuota iš vieno lakšto ir surenkama be klijų, taip taupant medžiagas. Dėžutės šonai sudaro trikampio formą, todėl dėžutes galima sukrauti pakaitomis, taip sumažinant transportavimui reikalingą erdvę maždaug penktadaliu. Naudojamas perdirbamas ir bioskaidus popierius. Dėžutės viduje atspausdinta sveikatos informacijos etiketė, kurią pamatote atidarę dėžutę.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Eco Surecare Apatinių drabužių pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Eco Surecare Apatinių drabužių pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Eco Surecare Apatinių drabužių pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
Matmenys ir pakuotė: Width 168mm x Depth 32mm x Height 150mm
Žymos: Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
Gamybos technologija: ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
Dizaino iššūkis: The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
Tyrimas: The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($).
Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative.
Įkvėpimas: ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
Projekto trukmė: The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
Veikimo eiga: Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
Nuotraukų autoriai: Photographer/Designer Shen Duan