Viennart Academy Brendingas – autorius Yunzi Liu

Darbas Viennart Academy Brendingas, kurio autorius Yunzi Liu, yra itin vertinamas prestižinio 2024 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Reklamos, rinkodaros ir komunikacijos dizainas.

BronzinisReklama· 2024

Viennart Academy Brendingas

Dizaineris: Yunzi Liu

Klientas: ViennART Academy

Kategorijos Reklama laimėtojas – Bronzinis apdovanojimas A' Design Award

82,012

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #160261

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Viennart Academy Brendingas

ViennArt akademija, kylanti meno institucija, įsikūrusi Vienoje, JAV, savo vizualinio identiteto dizaine įkūnija harmoningą garbingų tradicijų ir novatoriškų metodų sintezę. Emblematiškas logotipas, subtiliai sukurtas vaizduoti inicialus VAA, yra gilaus meno atspindžio metafora.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Viennart Academy Brendingas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Viennart Academy Brendingas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Viennart Academy Brendingas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: ViennART Academy is an emerging art high school located in Vienna, US. The visual identity design for ViennART Academy is a fusion of tradition and innovation. The logo is a reflective interpretation of VAA, symbolizing that art is a reflection of life. Solid and outlined shapes represent light and shadow in studio art. Parallelogram repetition underscores dynamism, echoing the academy's ethos of creativity and growth.
Matmenys ir pakuotė: The primary logo must be displayed with a minimum width of 1 inch in all designs. For smaller applications, secondary logos and logo symbols will be utilized. A padding, as indicated in optional image #1, must surround the logo. The booklet dimensions adhere to A4 standards.
Žymos: visual identity, logo design, booklet design, website design, marketing materials, graphic design, visual communication, branding
Gamybos technologija: The design journey commenced with 20 hand-drawn sketches, iteratively refined through stakeholder collaboration to 8 potential logos. These were meticulously digitized using Adobe Illustrator, culminating in the final selection. Mockups were crafted in Photoshop, while Wix facilitated website realization, and InDesign was employed for booklet design. The process integrated traditional sketching with digital tools, ensuring meticulous attention to detail and stakeholder satisfaction.
Dizaino iššūkis: The project encountered hurdles starting with naming due to trademark application rejections. Logo development posed another challenge - deciding between full name or initials. We chose simplicity with VAA to differentiate from VA. Design-wise, the sharp corners of parallelograms seemed aggressive, so I adjusted angles in the booklet design for brand recognition and softer visual appeal. External factors like trademark laws and internal considerations like brand differentiation influenced decisions, shaping the project's trajectory.
Tyrimas: In response to stakeholder input, we opted for a geometric logo to ensure clarity. Insights emphasized the need for concise website information. The signature parallelogram strengthens our visual identity in the booklet and other visual designs, enhancing brand recognition.
Įkvėpimas: The project draws inspiration from the symmetry of V and A, embodying art as life's reflection. The play of light and shadow, pivotal in all art forms, informs the design ethos. Motivated by art's depth and resonance, the logo captures the essence of ViennART Academy's vision, a harmonious blend of tradition and innovation.
Projekto trukmė: This project started in August 2023 and finished in February 2024. The website was published in September 2023. Print outs are currently under printing. This school location is in Vienna, Virginia, United States.
Veikimo eiga: ViennART Academy's visual identity features geometric shapes representing "VAA" for Vienna Art and Academy. The simplicity aids understanding and promotion. The repetitive parallelogram reinforces the logo's impact, ensuring it's memorable and recognizable. This design resonates with our core values and facilitates effective communication.
Nuotraukų autoriai: The images licenses are updated as a pdf document.