Le Chateau XO Konjako pakuotė – autorius Tiago Russo and Katia Martins

Darbas Le Chateau XO Konjako pakuotė, kurio autorius Tiago Russo and Katia Martins, yra itin vertinamas prestižinio 2024 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

SidabrinisPakuotės· 2024

Le Chateau XO Konjako pakuotė

Dizaineris: Tiago Russo and Katia Martins

Klientas: Le Portier

Kategorijos Pakuotės laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Dizainas

Apie Le Chateau XO Konjako pakuotė

Le Chateau XO – tai konjako pakuotė. Stiklinis butelis pasižymi aštriomis geometrinėmis linijomis ir suplokštintu profiliu, užtikrinančiu tvirtą suėmimą. Pagrindas padeda išlaikyti butelio pusiausvyrą pilstant. Kaklelis užbaigtas auksiniu metaliniu profiliu, graviruotu ir rifliuotu tekstūrai suteikti, o viršuje – tamsus kamštis su metalinėmis detalėmis. Prezentacinė dėžutė padengta zomša su spauda, reljefiniu įspaudu ir folijavimu, viduje – šviesi kreminė apdaila, išorėje – auksinė apdailos juosta ir tamsaus medžio rašto faktūra. Dėžutės viduje laikoma brošiūra. Dizainu siekiama suteikti konjakui aiškų ir prabangų įvaizdį.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Le Chateau XO Konjako pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Le Chateau XO Konjako pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Le Chateau XO Konjako pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: An evolution of the brand's portfolio, Le Chateau XO brings a more premium, striking and luxurious approach to Le Portier Cognac. The bottle's harsh geometric lines associated with a flattened profile allows for an optimal grip, with the bottle's base assisting in the gravity balance for pouring. The packaging further enhances the senses, with a soft suede texture cladding bottle and booklet, separated by a finely crafted gold trim from the rich wood shades that pay tribute to the cognac casks.
Matmenys ir pakuotė: Knurls, grooves, embossing and engraving define the intricacies of Le Chateau XO. With clean aesthetics, without organic ornament, the glass vessel focuses on minimalist artwork, where textures add an additional layer of intensity to the touch, which is enhanced and translated into the box itself. Embossed and engraved layers add an additional complexity do the suede, with a metal trim shadow gap generating the additional depth to the outer box, Le Chateau XO is an immersive sensorial journey.
Žymos: Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
Gamybos technologija: Le Chateau XO's bottle neck receives a gold metallic profile all the way around, engraved and knurled to bring additional texture and grip to the elongated neck. Above, a dark obsidian closure with metal trims top the luxurious feel of the bottle, with the harsh, cold materials contrasting with the cognac's natural colour and the softness of the box interiors. Printed, embossed and foiled suede bring an immersive, highly sensorial texture to the box, culminating in the deep wood grain outside.
Dizaino iššūkis: The XO cognac product language is one of elegance and elevation. Across the market, it is often seen utterly different approaches, but usually with the tendency to attach an organic shaping towards this type of product and vessel. For Le Chateau XO, design process focused on a completely different language, disruptive, luxurious, yet approachable. Clean, strikingly linear aesthetics are balanced with elongated curvatures and thick glass, providing the ultimate presence to this product.
Tyrimas: With a direct focus on the history of Shannon Sharpe and Mary Porter that is a reflection of the brand heritage, Le Chateau XO aims to intense visual assets, to the delicate luxurious elegance that highlights the product's shaping, the cognac itself, and becomes, on its own, a striking presence across any shelf. A stand-out design, in a bottle that brings attention to itself whilst highlighting the natural colours of the cognac, elevating the experience throughout box and vessel altogether.
Įkvėpimas: The second launch for Le Portier Cognac, Le Chateau XO follows the success and heritage of the entry-level Shay VSOP cognac. Tailored to a more premium market, with a more aged spirit, the brand's second iteration focuses on a less organic approach than its predecessor. Sharpened curves and a straightened base with a thicker ice allow for a bolder, striking presence of the bottle alone, where the experience box combines cream suede and fine gold detailing with a reach dark tinted oak outside.
Projekto trukmė: As a direct successor of Shay VSOP, Le Chateau XO design process came naturally in the following months that followed the arrival of the VSOP version onto the market and its immediate nationwide success. The bottle, completely reinvented and the gold details on both vessel and packaging, such as the profiles that lead to the clasp or the medallion on the back, have been perfected over time to ensure the ultimate luxurious finish that combines excellence, boldness and elegance to this product.
Veikimo eiga: Open the box through the side clasp, whilst contemplating the dark satin wood tones and gold detailing. Inside, the dark tones are contrasted by a light cream suede wrapping the whole interior of the box. On the left side, educational information is foiled onto the fabric, with a booklet allocated in the same finish. On the right, a low opacity pattern is applied to the inlay where the bottle sits, creating further depth and intensity to the reflections across the glass vessel and metallic trim.
Komandos nariai: Tiago Russo
Katia Martins
Nuotraukų autoriai: Le Portier Cognac