Joyful Garden Tour Renginio prekės ženklo dizainas – autorius Ye Zhang

Darbas Joyful Garden Tour Renginio prekės ženklo dizainas, kurio autorius Ye Zhang, yra itin vertinamas prestižinio 2024 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2024

Joyful Garden Tour Renginio prekės ženklo dizainas

Dizaineris: Ye Zhang

Klientas: Beijing Jiaotong University

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

16,572

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #159119

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Joyful Garden Tour Renginio prekės ženklo dizainas

„Joyful Garden Tour“ yra renginio prekės ženklo dizainas, sukurtas Kinijos Naujųjų metų sodo šventei, vykusiai Vasaros rūmuose ir Senuosiuose vasaros rūmuose Pekine. Buvo ištirti abiejų sodų žinomiausi pastatai ir supaprastinti į aiškias grafines piktogramas. Piktogramos derinamos su 2024 metų kinų zodiako slibino motyvu. Mėlyna ir rožinė spalvos išreiškia naują gyvybingumą, semiamą iš ilgos istorijos. Plakatai, brošiūros ir kortelės spausdinami ant perlamutrinio popieriaus, naudojant reljefinį ir sidabrinį štampavimą. Emblemai naudojamas tradicinis kinų sidabro emalio amatas.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Joyful Garden Tour Renginio prekės ženklo dizainas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Joyful Garden Tour Renginio prekės ženklo dizainas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Joyful Garden Tour Renginio prekės ženklo dizainas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Matmenys ir pakuotė: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Žymos: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Gamybos technologija: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Dizaino iššūkis: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Tyrimas: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Įkvėpimas: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Projekto trukmė: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Veikimo eiga: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Patentai: This work is all original images not copyrighted.
Komandos nariai: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Nuotraukų autoriai: This work is all original images not copyrighted.