Forty-Nine Union Liquor Alkoholinių gėrimų pakuotė – autorius Yamin Zhu

Darbas Forty-Nine Union Liquor Alkoholinių gėrimų pakuotė, kurio autorius Yamin Zhu, yra itin vertinamas prestižinio 2024 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

AuksinisPakuotės· 2024

Forty-Nine Union Liquor Alkoholinių gėrimų pakuotė

Dizaineris: Yamin Zhu

Klientas: Forty-Nine Union Design Department

Kategorijos Pakuotės laimėtojas – Auksinis apdovanojimas A' Design Award

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Dizainas

Apie Forty-Nine Union Liquor Alkoholinių gėrimų pakuotė

Šis ansamblis apima baltą porceliano indą, kilusį iš miesto Kinijoje, garbingosios porceliano meistriškumo gimtinės. Kartu pateikiamas skirtukas, puoštas garsiosios Šang dinastijos motyvu, keturios taurelės ir teptukinė, pagaminti iš mėlyno ir balto podglazūrinio porceliano. Jie elegantiškiai pateikti erdvioje medinėje dėžėje. Kiekvienas elementas yra prasmingas Kinijos kultūrinio etos atstovavimas, atspindintis amžinus tyrinėjimo, atsparumo ir paveldinio išradingumo išsaugojimo principus.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Forty-Nine Union Liquor Alkoholinių gėrimų pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Forty-Nine Union Liquor Alkoholinių gėrimų pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Forty-Nine Union Liquor Alkoholinių gėrimų pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

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Unikalios savybės: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Matmenys ir pakuotė: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Žymos: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Gamybos technologija: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Dizaino iššūkis: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Tyrimas: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Įkvėpimas: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Projekto trukmė: The project started in April 2023 in Shanxi, China and finished in May 2023.
Veikimo eiga: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Patentai: 202330374354.2
202330374352.3
202330374350.4
202330374346.8