Master Ji Gong Kino filmo plakatas – autorius Yitong Creative

Darbas Master Ji Gong Kino filmo plakatas, kurio autorius Yitong Creative, yra itin vertinamas prestižinio 2023 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

SidabrinisGrafika· 2023

Master Ji Gong Kino filmo plakatas

Dizaineris: Yitong Creative

Klientas: Yitong Creative (beijing) Media Co., Ltd

Kategorijos Grafika laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Apie Master Ji Gong Kino filmo plakatas

„Master Ji Gong“ – tai to paties pavadinimo kinų animacinio fantastinio nuotykių filmo anonsinis plakatas. Plakato matmenys – 750 x 1050 milimetrų. Kinų tušas ir tradiciniai kinų elementai naudojami poetiškai ir paslaptingai Rytų atmosferai sukurti. Drakonas ir vienuolis, vaizduojamas su raudona kašaja – iš skiaučių susiūtu viršutiniu apdaru – ir palmės lapo vėduokle, yra filmo personažai, sukurti trimatės grafikos programine įranga. Tušas buvo maišomas su vandeniu ir išbandytas ant ryžių popieriaus, kieto popieriaus ir audinio, siekiant palyginti tekstūras. Vėliau visos dalys buvo sujungtos skaitmeniniu būdu.

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Apie Sidabrinis apdovanojimas A' Design Award

Master Ji Gong Kino filmo plakatas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Master Ji Gong Kino filmo plakatas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Master Ji Gong Kino filmo plakatas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Unikalios savybės: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Matmenys ir pakuotė: Trailer Poster: Width 750 mm x Height 1050 mm
Žymos: movie poster, ink, 3D, traditional Chinese art and history, animated film
Gamybos technologija: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Dizaino iššūkis: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Tyrimas: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Įkvėpimas: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Projekto trukmė: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Veikimo eiga: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patentai: Zhejiang Ruichen Picture Co., Ltd.
Komandos nariai: Zhejiang Ruichen Picture Co., Ltd.
Nuotraukų autoriai: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.