Black Beans Prekės Ženklas – autorius Deborah Avila

Darbas Black Beans Prekės Ženklas, kurio autorius Deborah Avila, yra itin vertinamas prestižinio 2023 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

SidabrinisGrafika· 2023

Black Beans Prekės Ženklas

Dizaineris: Deborah Avila

Klientas: Black Beans

Kategorijos Grafika laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #148476

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Black Beans Prekės Ženklas

Kai dvi apdovanojimus laimėjusios rinkodaros agentūros nusprendė susijungti į vieną, „Black Beans“ buvo sukurta siekiant suvienyti jėgas ir teikti geriausią skaitmeninę rinkodarą San Paule. Iššūkis buvo sukurti identitetą, atitinkantį aukščiausios kokybės, elegantišką, modernų logotipą, vaizduojantį aukštesnę jo poziciją skaitmeninėje rinkoje. Logotipą patvirtino tiesiogiai agentūros direktoriai, todėl prekės ženklas buvo nedelsiant pradėtas naudoti.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Black Beans Prekės Ženklas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Black Beans Prekės Ženklas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Black Beans Prekės Ženklas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
Matmenys ir pakuotė: The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
Žymos: Brand identity, Modern Design, Logo creation, Logo identity
Gamybos technologija: Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
Dizaino iššūkis: Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
Tyrimas: The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
Įkvėpimas: Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
Projekto trukmė: The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
Veikimo eiga: This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
Komandos nariai: Art Director and Graphic Designer: Deborah Avila
Nuotraukų autoriai: Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing