Shuang Gou Sheng Fang Alkoholinių gėrimų pakuotė – autorius Yunlin Dai, Chenchen Li and Ruidong Hua

Darbas Shuang Gou Sheng Fang Alkoholinių gėrimų pakuotė, kurio autorius Yunlin Dai, Chenchen Li and Ruidong Hua, yra itin vertinamas prestižinio 2023 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

BronzinisPakuotės· 2023

Shuang Gou Sheng Fang Alkoholinių gėrimų pakuotė

Dizaineris: Yunlin Dai, Chenchen Li and Ruidong Hua

Klientas: Jiangsu Shuanggou Distillery Co., Ltd

Kategorijos Pakuotės laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #141984

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Shuang Gou Sheng Fang Alkoholinių gėrimų pakuotė

„Shuang Gou Sheng Fang" – tai kinų baltojo vyno pakuotės dizainas. Pakuotėje talpinami du atskiri buteliai. Mažesniame viršutiniame butelyje yra 68 procentų tūrio alkoholio stiprumo gėrimas, o didesniame apatiniame butelyje – vidutinio stiprumo gėrimas. Kiekvienas butelis gali būti mėgaujamasi atskirai, arba abu gėrimai gali būti laisvai maišomi, kuriant skirtingus skonius. Du dangteliai, pagaminti iš ABS ir PE plastiko, padengti rausvo aukso spalva ir sujungti spynele, kuri apsaugo nuo pratekėjimo ir palengvina atidarymą. Dėžutė ir buteliai puošti brangakmenių formomis, įkvėptomis istorinių gamyklų stogų.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Shuang Gou Sheng Fang Alkoholinių gėrimų pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Shuang Gou Sheng Fang Alkoholinių gėrimų pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Shuang Gou Sheng Fang Alkoholinių gėrimų pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Matmenys ir pakuotė: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Žymos: crafts, Baijiu, spirit, packaging, art
Gamybos technologija: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Dizaino iššūkis: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Tyrimas: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Įkvėpimas: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Projekto trukmė: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Veikimo eiga: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Komandos nariai: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua