Bank of England Fotografija – autorius Matteo Ruisi

Darbas Bank of England Fotografija, kurio autorius Matteo Ruisi, yra itin vertinamas prestižinio 2022 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Fotografijos ir nuotraukų manipuliavimo dizainas.

BronzinisFotografija· 2022

Bank of England Fotografija

Dizaineris: Matteo Ruisi

Klientas: Bank of England

Kategorijos Fotografija laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #139565

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Bank of England Fotografija

Viena iš Anglijos banko funkcijų yra banknotų spausdinimas. Didžiosios Britanijos svarų sterlingų banknotai turi įvairių savybių, kurios juos daro unikalius. Banknotų fotografija buvo pristatyta kaip platesnio vizualinio identiteto projekto dalis, tačiau banknotus galima reprodukuoti tik laikantis griežtų reglamentų. Makro objektyvu padarytos nuotraukos atspindi saugumo elementus, personažus ir jų dizaino grožį. Vaizdai sugrupuoti į 3 kategorijas: banknotų grupės, detalės ir abstrakcija.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Bank of England Fotografija laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Bank of England Fotografija bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Bank of England Fotografija puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

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Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Matmenys ir pakuotė: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Žymos: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Gamybos technologija: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Dizaino iššūkis: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Tyrimas: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Įkvėpimas: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Projekto trukmė: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Veikimo eiga: Images for branded photography can be used on digital and print applications.
Patentai: Bank of England
Komandos nariai: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Nuotraukų autoriai: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell