Career Science Mokymosi programėlė – autorius Centrick

Darbas Career Science Mokymosi programėlė, kurio autorius Centrick, yra itin vertinamas prestižinio 2022 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Mobiliųjų technologijų, programėlių ir programinės įrangos dizainas.

BronzinisMobilusis· 2022

Career Science Mokymosi programėlė

Dizaineris: Centrick

Klientas: Centrick Marketing Solutions LLP

Kategorijos Mobilusis laimėtojas – Bronzinis apdovanojimas A' Design Award

15,864

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #139463

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Career Science Mokymosi programėlė

„Career Science“ – tai mobilioji mokymosi programėlė, skirta studentams ir pradedantiems specialistams. Sąsaja sukurta pagal pažįstamas kasdienes programėles, todėl naršymas atrodo intuityvus. Kursų meniu sudarytas kaip muzikos grojaraštis, o sudėtinga analizė paaiškinama paprastais grafiniais elementais. Karjeros pažanga vaizduojama kaip žemėlapis, besišakojantis į naujas galimybes. Lyderių lentelės sukurtos pagal žaidimų formatus, o galimybės pateikiamos kaip kolekcinės kortelės. Ekranai naudoja 16x9 formatą ir prisitaiko prie skirtingų įrenginių. Siekiama, kad karjeros mokymasis būtų aiškus ir žaismingas.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Career Science Mokymosi programėlė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Career Science Mokymosi programėlė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Career Science Mokymosi programėlė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Matmenys ir pakuotė: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Žymos: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Gamybos technologija: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Dizaino iššūkis: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Tyrimas: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Įkvėpimas: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Projekto trukmė: May 2021 to August 2021, Mumbai, India
Veikimo eiga: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Komandos nariai: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh