Rely on Hydrogen Įmonės identitetas – autorius Guangzhou Cheung Ying Design Co. Ltd.

Darbas Rely on Hydrogen Įmonės identitetas, kurio autorius Guangzhou Cheung Ying Design Co. Ltd., yra itin vertinamas prestižinio 2022 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2022

Rely on Hydrogen Įmonės identitetas

Dizaineris: Guangzhou Cheung Ying Design Co. Ltd.

Klientas: Guangzhou Cheung Ying Design Co., Ltd.

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #137134

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Rely on Hydrogen Įmonės identitetas

Knygos tekstas: „Rely on Hydrogen“ yra įmonės identitetas, sukurtas vandenilio vandens sveikatingumo produktus kuriančiai kompanijai. Logotipas sudarytas iš kiniškų rašmenų, įkvėptas produkto grandinės linijų bei tradicinės kiniškos vandens heksagramos grafikos. Rašmenų storis ir brūkšnių pasvirimas suvienodinti, todėl formos išlieka aiškios ir subalansuotos. Įstrižos linijos ir suapvalinti kampai suteikia identitetui ramų ir modernų charakterį. Pagrindinės spalvos – itin pilka ir ryški geltona. Identitetas nubraižytas vektorine forma, skirtas spaudai, skaitmeninei žiniasklaidai ir interjero erdvėms.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Rely on Hydrogen Įmonės identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Rely on Hydrogen Įmonės identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Rely on Hydrogen Įmonės identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Matmenys ir pakuotė: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Žymos: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Gamybos technologija: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Dizaino iššūkis: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Tyrimas: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Įkvėpimas: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Projekto trukmė: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Veikimo eiga: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Komandos nariai: Creative Director: Zhiji Dong
Designer: Lu Gu