Terra Coffee Roasters Brendingas – autorius Akihito Shimizu

Darbas Terra Coffee Roasters Brendingas, kurio autorius Akihito Shimizu, yra itin vertinamas prestižinio 2022 Platininis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

PlatininisGrafika· 2022

Terra Coffee Roasters Brendingas

Dizaineris: Akihito Shimizu

Klientas: Terra Coffee Roasters

Kategorijos Grafika laimėtojas – Platininis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #134335

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Terra Coffee Roasters Brendingas

Išlenkto logotipo dizainas remiasi iš kavos pupelių auginimo aplinkos sklindančio aromato tema ir vizualiai perteikia natūralią, aukštos kokybės kavos patirtį. Kiekvienoje prekės ženklo etiketėje pateikiamas vietinių fotografijų kolažas, sujungiantis gamintojų veidus su jų kilme, aplinka ir vartotojais, taip pat grafika, atspindinti skonio profilį. Tai atskleidžia kiekviename regione gaminamų įvairių kavų unikalų žavesį.

Pripažinimas

Apie Platininis apdovanojimas A' Design Award

Terra Coffee Roasters Brendingas laimėjo Platininį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą tikrai išskirtiniams, elegantiškiems ir didingiems dizainams. Platinos laureatai yra kūrybos stebuklai, intelektinio kūrybiškumo ribų liudijimas ir parodo neprilygstamą savo kūrėjų profesionalumą bei genialumą. Tikimasi, kad šie dizainai bus garsiausi kūriniai, apibrėžiantys epochos estetiką, prisidedantys prie visuomenės gerovės ir plečiantys meno, mokslo, dizaino ir technologijų ribas. Terra Coffee Roasters Brendingas rodo transcendentinį tobulumo lygį ir naudingomis savybėmis daro pasaulį geresnį. Terra Coffee Roasters Brendingas yra Platininį apdovanojimą A' Design Award laimėjęs kūrinys, pažadinantis troškimus, įkvepiantis, džiuginantis ir sukeliantis didelį džiaugsmą.

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Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Matmenys ir pakuotė: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Žymos: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Gamybos technologija: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Dizaino iššūkis: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Tyrimas: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Įkvėpimas: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Projekto trukmė: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Veikimo eiga: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Komandos nariai: Kiyoshi Uehara
Akihito Shimizu
Nuotraukų autoriai: Photography : Yuma Gamae(Package,PR Tools)