Before the Midnight Hour Baldų Iliustracijos – autorius Martin Reznik

Darbas Before the Midnight Hour Baldų Iliustracijos, kurio autorius Martin Reznik, yra itin vertinamas prestižinio 2022 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

AuksinisGrafika· 2022

Before the Midnight Hour Baldų Iliustracijos

Dizaineris: Martin Reznik

Klientas: Martin Reznik Illustration

Kategorijos Grafika laimėtojas – Auksinis apdovanojimas A' Design Award

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Dizainas

Apie Before the Midnight Hour Baldų Iliustracijos

Nespalvotų iliustracijų serija, kurią užsakė Marcas Krusinas ir kurioje pateikiami ryškiausi jo Knoll ir Desalto baldų dizainai. Įkvėptas komiksų ir noir kino, projektas laužo baldų iliustravimo tradicijas, į scenas įtraukdamas naratyvą, perdėtą perspektyvą ir nuotaikingą noir estetiką. Žmogaus nebuvimas ir išsibarstę objektai istorijai suteikia paslapties ir įtampos, o pagrindinis veikėjas atskleidžiamas netikėtai pasibaigus. Visi vaizdai buvo nupiešti skaitmeniniu būdu Adobe Photoshop naudojant Wacom Cintiq planšetinį kompiuterį.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Before the Midnight Hour Baldų Iliustracijos laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Before the Midnight Hour Baldų Iliustracijos bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Before the Midnight Hour Baldų Iliustracijos kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Matmenys ir pakuotė: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Žymos: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Gamybos technologija: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Dizaino iššūkis: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Tyrimas: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Įkvėpimas: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Projekto trukmė: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Veikimo eiga: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Nuotraukų autoriai: All illustrations: Martin Reznik, 2021