Amaro Gyvenimo Būdo Parduotuvė – autorius Leticia Nobell

Darbas Amaro Gyvenimo Būdo Parduotuvė, kurio autorius Leticia Nobell, yra itin vertinamas prestižinio 2022 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Interjero ir parodų erdvių dizainas.

SidabrinisInterjeras· 2022

Amaro Gyvenimo Būdo Parduotuvė

Dizaineris: Leticia Nobell

Klientas: Amaro

Kategorijos Interjeras laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Dizainas

Apie Amaro Gyvenimo Būdo Parduotuvė

Naujosios „Amaro“ fizinės parduotuvės atspindi paskirties gyvenimo būdo prekės ženklą, jungiantį moteris su mada, dizainu, technologijomis, grožiu ir sveikata įvairiose kategorijose sklandžiame išdėstyme. Moters kreivės ir moteriškos linijos, žaliavų paprastumas ir gamtos integracija įkvėpė šį dizainą, kuriame klientė jausis laukiama ir linksma erdvėje, kuri tuo pat metu yra minimalistinė ir turtinga, techniška ir jauki, šiuolaikiška ir šilta, priešingybes paverčianti papildymais.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Amaro Gyvenimo Būdo Parduotuvė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Amaro Gyvenimo Būdo Parduotuvė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Amaro Gyvenimo Būdo Parduotuvė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Unikalios savybės: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Matmenys ir pakuotė: Total floor area is 1300 square meters
Žymos: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Gamybos technologija: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Dizaino iššūkis: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Tyrimas: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Įkvėpimas: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Projekto trukmė: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Veikimo eiga: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Komandos nariai: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Nuotraukų autoriai: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso