Grassy Premiados Pagrindinė funkcija: Kavos pakuotė – autorius Dimitri Lociks

Darbas Grassy Premiados Pagrindinė funkcija: Kavos pakuotė, kurio autorius Dimitri Lociks, yra itin vertinamas prestižinio 2022 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

SidabrinisPakuotės· 2022

Grassy Premiados Pagrindinė funkcija: Kavos pakuotė

Dizaineris: Dimitri Lociks

Klientas: Grassy Caffè

Kategorijos Pakuotės laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Grassy Premiados Pagrindinė funkcija: Kavos pakuotė

„Grassy Premiados" – tai pakuotės dizainas braziliškai specialiajai kavai. Dėžutė pasižymi organinėmis ir modulinėmis formomis, įkvėptomis raudonmedžio sėklų, kavos pupelių ir braziliškos modernistinės architektūros kreivių. Modulinė forma leidžia dėžutes sudėti vieną ant kitos ir išskirtinai eksponuoti lentynose. Dėžutė pagaminta iš kartono su matiniu laminavimu, karštuoju įspaudimu ir monochrominiu spausdinimu. Kava laikoma plastikiniame maišelyje su vožtuvu, kuris apsaugo pupeles nuo deguonies. Lipni etiketė iš metalinės plėvelės užsandarina dėžutę ir joje pateikiama produkto informacija, o tai leidžia greitai pritaikyti dizainą už mažą kainą.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Grassy Premiados Pagrindinė funkcija: Kavos pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Grassy Premiados Pagrindinė funkcija: Kavos pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Grassy Premiados Pagrindinė funkcija: Kavos pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Matmenys ir pakuotė: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Žymos: package, Brazilian coffee, biomimetic, bio design,
Gamybos technologija: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Dizaino iššūkis: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Tyrimas: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Įkvėpimas: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Projekto trukmė: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Veikimo eiga: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Komandos nariai: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Nuotraukų autoriai: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.