Miltos Botchan Ressha Šokolado pakuotė – autorius Yuta Takahashi

Darbas Miltos Botchan Ressha Šokolado pakuotė, kurio autorius Yuta Takahashi, yra itin vertinamas prestižinio 2021 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

AuksinisPakuotės· 2021

Miltos Botchan Ressha Šokolado pakuotė

Dizaineris: Yuta Takahashi

Klientas: Miltos

Kategorijos Pakuotės laimėtojas – Auksinis apdovanojimas A' Design Award

36,485

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #120283

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Miltos Botchan Ressha Šokolado pakuotė

Miltos Botchan Ressha – tai šokolado pakuotė, sukurta bendradarbiaujant daugiau nei 130 metų istoriją turinčiam lokomotyvui ir šokolado meistrui. Dėžutė pagaminta iš sodrios žalios spalvos aukštos kokybės popieriaus – ši spalva primena traukinio spalvinę apdailą ir matcha šokoladą. Lokomotyvas atkurtas matinės juodos folijos įspaudu, remiantis tikro traukinio nuotraukomis. Logotipas ir produkto pavadinimas įspausti matine aukso folija. Šokolade išgraviruotas maršruto žemėlapis, nupieštas kaip labirintas. Pridedama kortelė paaiškina kiekvieną stotelę ir maršrutą.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Miltos Botchan Ressha Šokolado pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Miltos Botchan Ressha Šokolado pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Miltos Botchan Ressha Šokolado pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Matmenys ir pakuotė: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Žymos: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Gamybos technologija: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Dizaino iššūkis: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Tyrimas: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Įkvėpimas: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Projekto trukmė: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Veikimo eiga: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Komandos nariai: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Nuotraukų autoriai: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020