Smoked Trout Maisto pakuotė – autorius Armeanu Creative Studio

Darbas Smoked Trout Maisto pakuotė, kurio autorius Armeanu Creative Studio, yra itin vertinamas prestižinio 2021 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

SidabrinisPakuotės· 2021

Smoked Trout Maisto pakuotė

Dizaineris: Armeanu Creative Studio

Klientas: Valeputna

Kategorijos Pakuotės laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #119796

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Smoked Trout Maisto pakuotė

„Smoked Trout“ yra rūkytos žuvies produktų pakuotės dizainas. Pakuotė pagaminta iš kraftinio kartono su aukso folija ir selektyviu lakavimu. Apskritas raštas, kartono iškirpimui naudojama viduramžių vartų forma ir auksinis antspaudas simbolizuoja tradiciją, paveldą ir natūralius ingredientus. Antspaudas ir vartų forma pasikartoja visoje produktų linijoje, išreikšdami tęstinumą. Sulankstytos pakuotės matmenys – 11,5 x 25 centimetrai. Kompaktiška forma leidžia lengvai įdėti ir uždaryti produktą, taip pat paprastai jį laikyti, transportuoti ir eksponuoti lentynose.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Smoked Trout Maisto pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Smoked Trout Maisto pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Smoked Trout Maisto pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Matmenys ir pakuotė: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Žymos: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Gamybos technologija: The packaging is made of kraft carton, has golden folio and selective varnishing.
Dizaino iššūkis: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Tyrimas: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Įkvėpimas: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Projekto trukmė: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Veikimo eiga: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentai: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Komandos nariai: Armeanu Ana
Armeanu Catalin
Nuotraukų autoriai: Main Image and optional images - Armeanu Creative Studio SRL - Romania