Grundig Heinzelmann Limited Edition Reklaminis animacinis filmas – autorius Digital Panorama

Darbas Grundig Heinzelmann Limited Edition Reklaminis animacinis filmas, kurio autorius Digital Panorama, yra itin vertinamas prestižinio 2021 Platininis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Filmų, vaizdo įrašų ir animacijos dizainas.

PlatininisFilmas· 2021

Grundig Heinzelmann Limited Edition Reklaminis animacinis filmas

Dizaineris: Digital Panorama

Klientas: Digital Panorama

Kategorijos Filmas laimėtojas – Platininis apdovanojimas A' Design Award

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Dizainas

Apie Grundig Heinzelmann Limited Edition Reklaminis animacinis filmas

Grundig Heinzelmann Limited Edition – tai reklaminis animacinis filmas, sukurtas radijo imtuvui, įkvėptam istorinio dizaino. Heinzelmann radijas buvo pristatytas 1946 metais kaip medinės dėžės radijo imtuvas, pagamintas be lempų. Filmas naujai interpretuoja šį paveldą per darniai derančio medžio ir šlifuoto metalo pasaulį. Visi elementai buvo sumodeliuoti ir animuoti trimatėje erdvėje naudojant kompiuterinę grafiką. Filmas trunka šešiasdešimt sekundžių visos raiškos kokybe ir baigiasi kambaryje, kuriame tvyro retro, tačiau kartu moderni atmosfera.

Pripažinimas

Apie Platininis apdovanojimas A' Design Award

Grundig Heinzelmann Limited Edition Reklaminis animacinis filmas laimėjo Platininį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą tikrai išskirtiniams, elegantiškiems ir didingiems dizainams. Platinos laureatai yra kūrybos stebuklai, intelektinio kūrybiškumo ribų liudijimas ir parodo neprilygstamą savo kūrėjų profesionalumą bei genialumą. Tikimasi, kad šie dizainai bus garsiausi kūriniai, apibrėžiantys epochos estetiką, prisidedantys prie visuomenės gerovės ir plečiantys meno, mokslo, dizaino ir technologijų ribas. Grundig Heinzelmann Limited Edition Reklaminis animacinis filmas rodo transcendentinį tobulumo lygį ir naudingomis savybėmis daro pasaulį geresnį. Grundig Heinzelmann Limited Edition Reklaminis animacinis filmas yra Platininį apdovanojimą A' Design Award laimėjęs kūrinys, pažadinantis troškimus, įkvepiantis, džiuginantis ir sukeliantis didelį džiaugsmą.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Matmenys ir pakuotė: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Žymos: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Gamybos technologija: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Dizaino iššūkis: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Tyrimas: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Įkvėpimas: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Projekto trukmė: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Veikimo eiga: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patentai: Copyrights belong to Arcelik A.S, 2019
Komandos nariai: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Nuotraukų autoriai: Video Credits: Emre GOREN