Cap Pac Renginių reklaminis gaminys – autorius Joshua Grant Rayner

Darbas Cap Pac Renginių reklaminis gaminys, kurio autorius Joshua Grant Rayner, yra itin vertinamas prestižinio 2021 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Reklamos, rinkodaros ir komunikacijos dizainas.

SidabrinisReklama· 2021

Cap Pac Renginių reklaminis gaminys

Dizaineris: Joshua Grant Rayner

Klientas: Cassette Concepts limitied

Kategorijos Reklama laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #117274

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Cap Pac Renginių reklaminis gaminys

„Cap Pac“ – tai reklaminis gaminys, sukurtas naudoti lauko renginiuose. „Cap Pac“ pagamintas iš vieno kartono lapo ir apjungia keletą naudingų daiktų. Du saulės skydeliai gali būti atplėšti ir pritvirtinti aplink galvą, kad apsaugotų akis nuo saulės. Likusi dalis tarnauja kaip iškaba, galinti perteikti kiekvienam renginiui parinktą žinutę. Ta pati dalis taip pat veikia kaip laikiklis dviem gėrimams. Naudojamas perdirbtas arba sertifikuotas kartonas kartu su bevandeniu rašalu ir mažai energijos naudojančiu džiovinimu. Tikslas – sumažinti reklaminės medžiagos sukuriamas atliekas.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Cap Pac Renginių reklaminis gaminys laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Cap Pac Renginių reklaminis gaminys bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Cap Pac Renginių reklaminis gaminys yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Matmenys ir pakuotė: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Žymos: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Gamybos technologija: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Dizaino iššūkis: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Tyrimas: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Įkvėpimas: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Projekto trukmė: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Veikimo eiga: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patentai: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Komandos nariai: Joshua Grant Rayner