Labelist Cosmetics Odos Priežiūros Paketas – autorius Brava Design

Darbas Labelist Cosmetics Odos Priežiūros Paketas, kurio autorius Brava Design, yra itin vertinamas prestižinio 2021 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

BronzinisPakuotės· 2021

Labelist Cosmetics Odos Priežiūros Paketas

Dizaineris: Brava Design

Klientas: Labelist Cosmetics

Kategorijos Pakuotės laimėtojas – Bronzinis apdovanojimas A' Design Award

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Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Labelist Cosmetics Odos Priežiūros Paketas

Labelist Cosmetics pakuotės buvo sukurtos atsižvelgiant į dabartines sektoriaus tendencijas. Kliento dėmesiui patraukti buvo naudojamos švelnios, bet labai ryškios spalvos. Buvo bandoma atskirti tris produkto lygius: esminį, gydomąjį ir intensyvųjį per pakuotę, spalvą ir lytėjimą. Rezultatas buvo pasiektas naudojant skirtingus dažus, lakus, popieriaus rūšis ir apdailą.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Labelist Cosmetics Odos Priežiūros Paketas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Labelist Cosmetics Odos Priežiūros Paketas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Labelist Cosmetics Odos Priežiūros Paketas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Matmenys ir pakuotė: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Žymos: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Gamybos technologija: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Dizaino iššūkis: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Tyrimas: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Įkvėpimas: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Projekto trukmė: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Veikimo eiga: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Komandos nariai: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Nuotraukų autoriai: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder