Tongrentang Zhima Health Mažmeninės prekybos interjero dizainas – autorius Yong Wong

Darbas Tongrentang Zhima Health Mažmeninės prekybos interjero dizainas, kurio autorius Yong Wong, yra itin vertinamas prestižinio 2021 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Interjero ir parodų erdvių dizainas.

AuksinisInterjeras· 2021

Tongrentang Zhima Health Mažmeninės prekybos interjero dizainas

Dizaineris: Yong Wong

Klientas: Beijing Tongrentang Health

Kategorijos Interjeras laimėtojas – Auksinis apdovanojimas A' Design Award

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Dizainas

Apie Tongrentang Zhima Health Mažmeninės prekybos interjero dizainas

„Tongrentang Zhima Health“ – tai Pekine įsikūrusi patirčių parduotuvė. Parduotuvė užima 5000 kvadratinių metrų trijuose aukštuose. Vienoje vietoje siūlomi maisto papildai, maistingi produktai ir sveikatos priežiūros gaminiai, apimantys sveikatos technologijas. Interjere naudojami dideli kontrastingų medžiagų, tokių kaip masyvi mediena ir žalvaris, plotai. Nuo pirmojo aukšto kylant aukštyn pristatomos keturios temos: konsultacija, maistas, sveikimas ir gydymas. Parduotuvė taip pat tarnauja kaip jauki socialinė erdvė klientams.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Tongrentang Zhima Health Mažmeninės prekybos interjero dizainas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Tongrentang Zhima Health Mažmeninės prekybos interjero dizainas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Tongrentang Zhima Health Mažmeninės prekybos interjero dizainas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Matmenys ir pakuotė: 5000 square meters, 3 floors
Žymos: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Gamybos technologija: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Dizaino iššūkis: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Tyrimas: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Įkvėpimas: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Projekto trukmė: This project started in May 2019 and finished in December 2019 in Beijing.
Veikimo eiga: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Komandos nariai: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Nuotraukų autoriai: Beijing Wuxiang Space Architecture Design