ຜົນງານ Gan Song อัตลักษณ์ภาพลักษณ์ตราสินค้า ໂດຍ Biwei Zhu ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2020
Gan Song อัตลักษณ์ภาพลักษณ์ตราสินค้า
ໂດຍ Biwei Zhu
ລູກຄ້າ: Gan Song
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #98901ການອອກແບບ
ກ່ຽວກັບ Gan Song อัตลักษณ์ภาพลักษณ์ตราสินค้า
Gan Song ແມ່ນອັດຕະລັກພາບພົດຂອງຕາສິນຄ້າສະເພາະທີ່ຖືກສ້າງຂຶ້ນສຳລັບຕາສິນຄ້າພິເສດຈາກເຂດມາຢາງຂອງປະເທດຈີນ. ການອອກແບບໄດ້ຮັບແຮງບັນດານໃຈຈາກພູມສັນຖານທ້ອງຖິ່ນ ແລະ ວັດທະນະທຳຂອງຊາວແມ້ວ. ເສັ້ນລວດລາຍທີ່ມີຄວາມໜາບາງແຕກຕ່າງກັນປະກອບເປັນຮູບຊົງຂອງພູເຂົາ ແລະ ແມ່ນ້ຳຈິນຈຽງ. ຮູບເດັກຍິງທີ່ຍິ້ມແຍ້ມໃນຊຸດແມ້ວເປັນຕົວແທນຂອງການເກັບກ່ຽວ ແລະ ຄວາມຫວັງ. ອັດຕະລັກນີ້ຖືກນຳໄປໃຊ້ໃນແຜ່ນພັບ, ບັດ, ຊອງຈົດໝາຍ, ບັນຈຸພັນ ແລະ ໂຄສະນາກາງແຈ້ງ, ໂດຍໃຊ້ເຕັກນິກການພິມແຜ່ນຮໍໂລ, ການປັ້ມນູນ, ການຕັດດ້ວຍເລເຊີ ແລະ ການປິດຄຳ. ລວດລາຍທັງໝົດຖືກແປງເປັນຮູບແບບເວັກເຕີ, ດັ່ງນັ້ນອັດຕະລັກນີ້ຈຶ່ງສາມາດພິມໄດ້ທຸກຂະໜາດ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Gan Song อัตลักษณ์ภาพลักษณ์ตราสินค้า ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Gan Song อัตลักษณ์ภาพลักษณ์ตราสินค้า ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Gan Song อัตลักษณ์ภาพลักษณ์ตราสินค้า ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
- ແທັກ
- GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
- ເຕັກໂນໂລຊີການຜະລິດ
- The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
- ການຄົ້ນຄວ້າ
- The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
- ແຮງບັນດານໃຈ
- Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
- ໄລຍະເວລາໂຄງການ
- The project started and finished in 2019 in Changsha City,China
- ຂັ້ນຕອນການດຳເນີນງານ
- The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
- ສິດທິບັດ
- Copyrights belong to Wilbur Studio/Gan Song, 2019.
- ສະມາຊິກທີມ
- Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand. - ເຄຣດິດຮູບພາບ
- Wilbur Studio
ໂຄສະນາ
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