ຜົນງານ Jingyang Brick Tea ການຫຸ້ມຫໍ່ຊາ ໂດຍ Litete Brand Design ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2020
Jingyang Brick Tea ການຫຸ້ມຫໍ່ຊາ
ລູກຄ້າ: Litete Brand Design
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #89381ການອອກແບບ
ກ່ຽວກັບ Jingyang Brick Tea ການຫຸ້ມຫໍ່ຊາ
ຊາອັດແທ່ງ Jingyang ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບແທ່ງຊາທີ່ຖືກອັດແໜ້ນ. ການຫຸ້ມຫໍ່ມີຂະໜາດ 100 ມມ ຄູນ 100 ມມ ຄູນ 40 ມມ ແລະ ເຮັດຈາກເຈ້ຍເຂົ້າທຳມືທີ່ກັນຄວາມຊຸ່ມ. ການຕົກແຕ່ງແມ່ນເຮັດດ້ວຍມືໂດຍໃຊ້ການພິມແທ່ງໄມ້ ເຊິ່ງເປັນຫັດຖະກຳດັ້ງເດີມຂອງຈີນ. ຮູບແຕ້ມສະແດງໃຫ້ເຫັນຊີວິດຂອງພໍ່ຄ້າ ແລະ ຮີດຄອງປະເພນີທ້ອງຖິ່ນໃນຍຸກທ້າຍຂອງລາຊະວົງຊິງ, ແລະ ໄດ້ນຳໃຊ້ສີດັ້ງເດີມຂອງຈີນສາມສີໃນທົ່ວຊຸດ. ພື້ນລຸ່ມຖືກປິດດ້ວຍປ້າຍເຈ້ຍ. ປົມເຊືອກຟາງປິດຜະນຶກການຫຸ້ມຫໍ່ ແລະ ຍັງໃຊ້ເປັນມືຈັບສຳລັບການຖື.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Jingyang Brick Tea ການຫຸ້ມຫໍ່ຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Jingyang Brick Tea ການຫຸ້ມຫໍ່ຊາ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Jingyang Brick Tea ການຫຸ້ມຫໍ່ຊາ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 100 mm x 100 mm x 40 mm
- ແທັກ
- Engraving,Tea Packaging,Packaging design
- ເຕັກໂນໂລຊີການຜະລິດ
- The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
- ການຄົ້ນຄວ້າ
- Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
- ແຮງບັນດານໃຈ
- The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
- ໄລຍະເວລາໂຄງການ
- The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
- ຂັ້ນຕອນການດຳເນີນງານ
- In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
- ສິດທິບັດ
- Copyrights belong to Langcer Lee, 2019.
- ສະມາຊິກທີມ
- Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao - ເຄຣດິດຮູບພາບ
- #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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