ຜົນງານ Reforma ການວາງສະແດງສິນຄ້າ ໂດຍ Nattakul Sevikul – Okrit Co., Ltd. ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ສະຖາປັດຕະຍະກຳງານວາງສະແດງການຄ້າ, ພາຍໃນ ແລະ ການອອກແບບນິທັດສະການ.
ເຫຼັກງານວາງສະແດງການຄ້າ· 2026
Reforma ການວາງສະແດງສິນຄ້າ
ໂດຍ Nattakul Sevikul – Okrit Co., Ltd.
ລູກຄ້າ: Kasikornbank Public Company Limited
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ງານວາງສະແດງການຄ້າ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #174279ການອອກແບບ
ກ່ຽວກັບ Reforma ການວາງສະແດງສິນຄ້າ
ໂຄງການ Reforma ນຳສະເໜີວິທີການໃໝ່ສຳລັບສະຖາປັດຕະຍະກຳງານອີເວັນທີ່ຍືນຍົງ ໂດຍຜ່ານການນຳໃຊ້ Plasbricks ເຊິ່ງເປັນລະບົບແບບໂມດູລາ (modular) ທີ່ຜະລິດຈາກພລາສຕິກທີ່ນຳກັບມາໃຊ້ໃໝ່ໃຫ້ມີຄຸນຄ່າສູງຂຶ້ນ. ມັນສຳຫຼວດການນຳໃຊ້ວັດສະດຸທາງເລືອກນີ້ໃນການກໍ່ສ້າງງານວາງສະແດງຂະໜາດໃຫຍ່. ລະບົບການລັອກເຂົ້າກັນຊ່ວຍໃຫ້ການປະກອບ ແລະ ການຖອດປະກອບເປັນໄປຢ່າງມີປະສິດທິພາບ ຫຼຸດຜ່ອນຜົນກະທົບຕໍ່ສິ່ງແວດລ້ອມ ແລະ ຫຼີກລ່ຽງການຕົກແຕ່ງເພີ່ມເຕີມ. ຜົນທີ່ໄດ້ແມ່ນໂຄງສ້າງທີ່ກຳນົດໂດຍຄວາມຊັດເຈນຂອງວັດສະດຸ ແລະ ຍຸດທະສາດທີ່ໃຊ້ໄດ້ຈິງສຳລັບການອອກແບບແບບໝູນວຽນ (circular design) ໃນການນຳໃຊ້ທາງການຄ້າ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Reforma ການວາງສະແດງສິນຄ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Reforma ການວາງສະແດງສິນຄ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Reforma ການວາງສະແດງສິນຄ້າ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Sustainable architecture-inspired booth introducing Plasbricks, a modular system for creating temporary structures from upcycled plastic blocks. Designed for Kasikornbank as a physicalization of ESG commitment, it exemplifies circular economy principles. The interlocking block system enables quick, low-impact construction and deconstruction, minimizing waste and carbon emissions. Fully managed by OKRIT Co., Ltd. from conception to execution, it sets a standard for eco-friendly brand environments
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The Reforma exhibition measures 25,000 mm (W) x 20,000 mm (D) x 5,000 mm (H). Its core structure is composed of Plasbricks-high-compression interlocking blocks made from recycled plastic-combined with a reusable steel frame to support branding elements and heavy loads. All components are modular, allowing for fast, clean assembly and repeated use at roadshow events.
- ແທັກ
- Trade Show Exhibit, Sustainable Design, Modular Architecture, Upcycled Materials, Circular Economy, Eco-Friendly Booth, Green Building, Temporary Structure, Plastic Recycling, Exhibition Design
- ເຕັກໂນໂລຊີການຜະລິດ
- The initiative utilizes a prefabricated modular building system that employs Plasbricks-interlocking blocks created from recycled plastic. OKRIT Co., Ltd. managed the technical integration, which included acquiring finished modules, creating detailed fabrication plans, and overseeing the installation at the site. The dry-assembly technique guarantees structural accuracy, facilitates straightforward disassembly, and promotes long-term reusability, all while reducing labor, dust, and finishing waste at the location.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The main challenge was how to create a large-scale, brand-consistient structure using an unconventional Plasbrick framework. Structural stability at five metres height; lights and screens worked into the modular grid - this was all difficult technically. Obtaining materials as well as planning for recycling complicated logistics matters. The major barrier was using recycled plastics to build a system capable of producing a premium, long-lasting and emotionally satisfying brand experience.
- ການຄົ້ນຄວ້າ
- The purpose of this design research is to explore the use of Plasbricks—upcycled plastic blocks—in temporary architecture. After analyzing the material and connection limits, we devised a structural and logistical plan. Prototyping and live testing, along with branding opportunities at a major trade show, yielded excellent results: the material met all structural demands. This process demonstrates a viable approach to incorporating sustainable materials into commercial design effectively.
- ແຮງບັນດານໃຈ
- This project was motivated by turning plastic waste into a usable design material. The designers sought harmony with the circular economy, water preservation, and reversing unsustainable habits of the oil age. This led to Plasbricks - a modular set made from upcycled plastic, selected for tensile strength and sustainable sourcing. This inspired a design enabling forward-looking brands like Kasikornbank to bring their net-zero aspirations to life in a physical space.
- ໄລຍະເວລາໂຄງການ
- The Reforma initiative took its first steps in January 2025, in the vibrant city of Nonthaburi, Thailand. A focused preproduction phase lasted 14 days, paving the way for a 3-day on-site assembly at the renowned Impact Challenger venue. This innovative booth made its debut in May 2025 at the Money Expo, only to be carefully dismantled overnight after the event concluded. Crafted with versatility in mind, the structure has since found new life in various settings, embodying a commitment to sustainability and significantly reducing its environmental impact.
- ຂັ້ນຕອນການດຳເນີນງານ
- Reforma’s modular design is a breeze to assemble and effortlessly transitions from one event to another. With a snap, it transforms any space into a captivating venue. Its inviting open-plan layout beckons visitors to explore, while interactive screens and cozy seating invite them to linger a little longer. The outcome? A welcoming hub that not only informs but also celebrates sustainability, creating a space that feels lived in and alive.
- ສິດທິບັດ
- Copyright © 2025 OKRIT Co., Ltd. All rights reserved.
“Plasbricks” is a patented modular material system. All patent rights belong to its original holder. OKRIT Co., Ltd. has applied the material within the ReForma project as part of its architectural integration and design innovation. - ສະມາຊິກທີມ
- Designer : Parrinya Keawdoungthean
Creative Director: Nattapong Khanomwet
Project Director: Nattakul Sevikul
Producer: Paphanphat Vattanasiriseth
Production Director: Nattapong Saevarnee - ເຄຣດິດຮູບພາບ
- Image #1: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #2: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #3: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #4: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #5: Photographer Chaovarith Poonphol, ReForma, 2025.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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