ຜົນງານ Serasa Digital ແອັບພລິເຄຊັນມືຖື ໂດຍ Rodolpho Henrique ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບເທັກໂນໂລຊີມືຖື, ແອັບພລິເຄຊັ່ນ ແລະ ຊອບແວ.
ເຫຼັກມືຖື· 2025
Serasa Digital ແອັບພລິເຄຊັນມືຖື
ລູກຄ້າ: Serasa
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ມືຖື
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #169575ການອອກແບບ
ກ່ຽວກັບ Serasa Digital ແອັບພລິເຄຊັນມືຖື
Serasa ເປັນອົງການລາຍງານສິນເຊື່ອທີ່ເກັບກຳແລະລວບລວມຂໍ້ມູນຄະແນນສິນເຊື່ອສຳລັບບຸກຄົນຫຼາຍກວ່າຫນຶ່ງພັນລ້ານຄົນ. ໂຄງການນີ້ມີເປົ້າໝາຍເພື່ອປັບປຸງແພລະຕະຟອມ B2B ທີ່ມີຢູ່ແລ້ວໂດຍເນັ້ນໃສ່ຄວາມຕ້ອງການຂອງຜູ້ໃຊ້ຢ່າງແຂງແຮງ. ຈາກມຸມມອງຂອງຜະລິດຕະພັນ, ເປົ້າໝາຍແມ່ນການຫຼຸດຜ່ອນການສອບຖາມຕໍ່ການສະໜັບສະໜູນລູກຄ້າໃນຂະນະທີ່ເພີ່ມອັດຕາການປ່ຽນແປງ. ສິ່ງທ້າທາຍຕົ້ນຕໍແມ່ນການສ້າງວິໄສທັດໃໝ່ໃຫ້ກັບແພລະຕະຟອມ B2B ດ້ວຍທັດສະນະທີ່ເນັ້ນຜູ້ໃຊ້ເປັນສູນກາງໃນອຸດສາຫະກຳທີ່ຄວາມໄວ້ວາງໃຈໃນບໍລິການສິນເຊື່ອຍັງບໍ່ທັນໄດ້ຖືກສ້າງຕັ້ງຢ່າງກວ້າງຂວາງ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Serasa Digital ແອັບພລິເຄຊັນມືຖື ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Serasa Digital ແອັບພລິເຄຊັນມືຖື ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Serasa Digital ແອັບພລິເຄຊັນມືຖື ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Mobile app is available for iOS and Android.
Desktop platform available for everyone. - ແທັກ
- platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
- ເຕັກໂນໂລຊີການຜະລິດ
- We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
- ການຄົ້ນຄວ້າ
- To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data - ແຮງບັນດານໃຈ
- Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
- ໄລຍະເວລາໂຄງການ
- The projects started in January 2023 and finished in December 2023
- ຂັ້ນຕອນການດຳເນີນງານ
- Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation. - ສະມາຊິກທີມ
- Rodolpho Henrique
- ເຄຣດິດຮູບພາບ
- Rodolpho Henrique
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
