ຜົນງານ Brown Brothers Limited Edition ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂວດເຫຼົ້າແວງ ໂດຍ Yiqi Tang and Zona Yuechen Guan ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເຫຼັກບັນຈຸພັນ· 2025
Brown Brothers Limited Edition ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂວດເຫຼົ້າແວງ
ໂດຍ Yiqi Tang and Zona Yuechen Guan
ລູກຄ້າ: Brown Brothers
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #164761ການອອກແບບ
ກ່ຽວກັບ Brown Brothers Limited Edition ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂວດເຫຼົ້າແວງ
ຂໍ້ຄວາມປື້ມ: Brown Brothers Limited Edition ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າແວງມອສກາໂຕປະສົມແກ໊ສທີ່ມີລົດຊາດໜັກແໜ້ນຄືໝາກໄມ້. ຊຸດນີ້ປະກອບດ້ວຍສາມແບບທີ່ເປັນຕົວແທນຂອງຊ່ວງເວລາຕອນເຊົ້າ, ຕອນຄ່ຳ ແລະ ຕອນທ່ຽງຄືນ. ໝຶກທີ່ມີກິ່ນຫອມຖືກນຳໃຊ້ກັບແຕ່ລະແບບ ເພື່ອໃຫ້ກິ່ນຫອມທີ່ສອດຄ່ອງກັບຊ່ວງເວລາທີ່ເລືອກໄດ້ຖືກປົດປ່ອຍອອກມາ. ສີສັນສົດໃສ ແລະ ລວດລາຍທີ່ມີຊີວິດຊີວາເຮັດໃຫ້ນຶກເຖິງງານລ້ຽງລະດູຮ້ອນເຂດຮ້ອນ ແລະ ແນວຄວາມຄິດຂອງການພົບປະກັນອີກຄັ້ງ. ຂວດເປັນຮູບແບບມາດຕະຖານຂະໜາດ 750 ມິນລິລິດ ຜະລິດຈາກແກ້ວທີ່ສາມາດນຳກັບມາໃຊ້ໃໝ່ໄດ້ ແລະ ພິມດ້ວຍກຣາຟິກຄຸນນະພາບສູງທີ່ຄົງທົນ. ຈຸດປະສົງແມ່ນເພື່ອເຮັດໃຫ້ບັນຈຸພັນມີສະເໜ່ດຶງດູດທັງທາງສາຍຕາ ແລະ ກິ່ນຫອມ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Brown Brothers Limited Edition ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂວດເຫຼົ້າແວງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Brown Brothers Limited Edition ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂວດເຫຼົ້າແວງ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Brown Brothers Limited Edition ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນຂວດເຫຼົ້າແວງ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- ແທັກ
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- ເຕັກໂນໂລຊີການຜະລິດ
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- ການຄົ້ນຄວ້າ
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- ແຮງບັນດານໃຈ
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- ໄລຍະເວລາໂຄງການ
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- ຂັ້ນຕອນການດຳເນີນງານ
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- ສະມາຊິກທີມ
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - ເຄຣດິດຮູບພາບ
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
