ຜົນງານ Ave Natur ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນກ່ອງເຄື່ອງດື່ມ ໂດຍ Misteli Creative Agency ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2024 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ທອງສຳລິດບັນຈຸພັນ· 2024
Ave Natur ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນກ່ອງເຄື່ອງດື່ມ
ລູກຄ້າ: Misteli Creative Agency
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #159247ການອອກແບບ
ກ່ຽວກັບ Ave Natur ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນກ່ອງເຄື່ອງດື່ມ
ຂໍ້ຄວາມໜັງສື: Ave Natur ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຜະລິດຕະພັນທົດແທນນົມທີ່ເຮັດຈາກໂອດຫຼາກຫຼາຍລາຍການ. ຜະລິດຕະພັນປະກອບດ້ວຍນ້ຳໂອດສຳລັບຕີໃຫ້ຟູ, ປຸງແຕ່ງອາຫານ ແລະໃຊ້ໃນຮ້ານກາເຟ, ນ້ຳໂອດປຸງແຕ່ງລົດຊາດຊອກໂກແລັດ ແລະສະມູທ. ບລັອກສີຂະໜາດໃຫຍ່ ແລະລວດລາຍແບບສະແກນດີເນເວຍສະແດງອອກເຖິງຕົ້ນກຳເນີດຈາກປະເທດຟິນແລນຂອງແບຣນ ພ້ອມທັງຊ່ວຍໃຫ້ຜູ້ຊື້ສາມາດແຍກແຍະຜະລິດຕະພັນແຕ່ລະຊະນິດອອກຈາກກັນໄດ້ງ່າຍ. ກ່ອງບັນຈຸພັນເຮັດຈາກເຈ້ຍແຜ່ນແຂງທີ່ໄດ້ຮັບການຢັ້ງຢືນຈາກປ່າໄມ້ທີ່ໄດ້ມາດຕະຖານເປັນສ່ວນໃຫຍ່ ແລະສາມາດນຳໄປໃຊ້ໝູນວຽນໄດ້. ຝາປິດເຮັດຈາກພືດ ໂດຍໃຊ້ວັດຖຸດິບຈາກອ້ອຍ. ນຳໃຊ້ການພິມແບບເຟລັກໂຊກຣາຟິກ. ຂະໜາດບັນຈຸພັນມີ 1 ລິດ ແລະ 250 ມິນລິລິດ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Ave Natur ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນກ່ອງເຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Ave Natur ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນກ່ອງເຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Ave Natur ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນກ່ອງເຄື່ອງດື່ມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing - ແທັກ
- Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
- ເຕັກໂນໂລຊີການຜະລິດ
- When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
- ການຄົ້ນຄວ້າ
- To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
- ແຮງບັນດານໃຈ
- What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
- ໄລຍະເວລາໂຄງການ
- This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
- ຂັ້ນຕອນການດຳເນີນງານ
- What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
- ສະມາຊິກທີມ
- Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel - ເຄຣດິດຮູບພາບ
- Misteli Creative Agency
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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