ຜົນງານ Yonghe ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ ໂດຍ Jan Creation Boutique Co.Ltd ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2024 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2024
Yonghe ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ
ໂດຍ Jan Creation Boutique Co.Ltd
ລູກຄ້າ: Yonghe Medical
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #157156ການອອກແບບ
ກ່ຽວກັບ Yonghe ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ
Yonghe ແມ່ນການອອກແບບອັດຕະລັກສະນ໌ແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບແບຣນທາງການແພດກ່ຽວກັບຜົມ. ໂລໂກ້ນີ້ອີງໃສ່ຕົວອັກສອນຈີນ "He" ຈາກຊື່ແບຣນ, ເປັນຮູບແບບທີ່ສະແດງເຖິງການເຕີບໂຕໄປສູ່ຂ້າງເທິງ. ສັນຍາລັກນີ້ຖືກສ້າງຂຶ້ນຈາກລູກສອນສີຟ້າສາມອັນທີ່ມີຈຸດໂຟກັດແລະການໄລ່ລະດັບສີ, ສະແດງອອກເຖິງການສ້າງນະວັດຕະກຳຢ່າງຕໍ່ເນື່ອງ. ສີຟ້າທາງການແພດທີ່ເຂັ້ມເຊື່ອມໂຍງແບຣນເຂົ້າກັບການແພດ, ເຕັກໂນໂລຢີ ແລະອະນາຄົດ. ລະບົບພາບແມ່ນມີພະລັງເຄື່ອນໄຫວ ແລະສາມາດປັບໃຊ້ໄດ້ກັບຫຼາຍສະພາບແວດລ້ອມ. ຈຸດປະສົງແມ່ນເພື່ອຟື້ນຟູແບຣນທີ່ມີມາດົນນານໃຫ້ໃໝ່ ແລະເຮັດໃຫ້ເປັນທີ່ຈົດຈຳໄດ້ສຳລັບລູກຄ້າໜຸ່ມ ແລະລູກຄ້າຜູ້ຍິງ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Yonghe ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Yonghe ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Yonghe ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
- ແທັກ
- Brand identity design, VI design, logo design, brand identification, hair medical brand
- ເຕັກໂນໂລຊີການຜະລິດ
- The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
- ການຄົ້ນຄວ້າ
- The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
- ແຮງບັນດານໃຈ
- The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
- ໄລຍະເວລາໂຄງການ
- The project was developed in Beijing in October 2022 and officially released in April 2023.
- ຂັ້ນຕອນການດຳເນີນງານ
- The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
- ສະມາຊິກທີມ
- Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
