ຜົນງານ Remaking Art ອັດຕະລັກແບຼນດ໌ ໂດຍ Meng Shenhui ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2024 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເງິນກຣາຟິກ· 2024
Remaking Art ອັດຕະລັກແບຼນດ໌
ໂດຍ Meng Shenhui
ລູກຄ້າ: Shenzhen Chengmei Culture Communication Co., Ltd
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #152015ການອອກແບບ
ກ່ຽວກັບ Remaking Art ອັດຕະລັກແບຼນດ໌
Remaking Art ແມ່ນອັດຕະລັກແບຼນດ໌ທີ່ສ້າງຂຶ້ນສຳລັບບໍລິສັດສື່ສານວັດທະນະທຳ. ໂລໂກ້ໄດ້ນຳຕົວອັກສອນເລີ່ມຕົ້ນ R ແລະ A ມາລວມກັນເປັນສັນຍາລັກທີ່ສົມມາດ, ເຊື່ອມຕໍ່ດ້ວຍເສັ້ນທີ່ສື່ເຖິງເງົາສະທ້ອນໃນນ້ຳ. ເສັ້ນແນວນອນເຮັດໃຫ້ນຶກເຖິງຕາຊັ່ງ ແລະຖືກຮັກສາໄວ້ຈາກໂລໂກ້ເດີມເພື່ອສະແດງເຖິງຄວາມຍຸຕິທຳ ແລະຄວາມຊື່ສັດ. ລະບົບພາບໃຊ້ເສັ້ນເພື່ອແບ່ງສ່ວນສິ່ງພິມ, ບັນຈຸພັນ ແລະການຈັດວາງພາຍໃນ, ເພື່ອໃຫ້ຮູບລັກສະນະດຽວກັນຖືກຮັກສາໄວ້ໃນຂະໜາດ ແລະວັດສະດຸທີ່ແຕກຕ່າງກັນ. ການອອກແບບນີ້ສື່ເຖິງຄວາມສົມມາດ, ການປະສົມປະສານ ແລະການຟື້ນຟູໃໝ່.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Remaking Art ອັດຕະລັກແບຼນດ໌ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Remaking Art ອັດຕະລັກແບຼນດ໌ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Remaking Art ອັດຕະລັກແບຼນດ໌ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
- ແທັກ
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- ເຕັກໂນໂລຊີການຜະລິດ
- In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
- ການຄົ້ນຄວ້າ
- The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- ແຮງບັນດານໃຈ
- The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
- ໄລຍະເວລາໂຄງການ
- The project started in January 2022 and was completed in Shenzhen in May 2022
- ຂັ້ນຕອນການດຳເນີນງານ
- First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
- ເຄຣດິດຮູບພາບ
- Copyright：CM Design
ໂຄສະນາ
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