ຜົນງານ Evoluwe ອັດຕະລັກຂອງແບຣນ ໂດຍ Jonathan Andrade ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເງິນກຣາຟິກ· 2023
Evoluwe ອັດຕະລັກຂອງແບຣນ
ໂດຍ Jonathan Andrade
ລູກຄ້າ: Evoluwe
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #149212ການອອກແບບ
ກ່ຽວກັບ Evoluwe ອັດຕະລັກຂອງແບຣນ
Evoluwe ແມ່ນອັດຕະລັກຂອງແບຣນທີ່ສ້າງຂຶ້ນສຳລັບບໍລິສັດທີ່ປຶກສາດ້ານການບໍລິການລູກຄ້າ. ອັດຕະລັກນີ້ໃຊ້ຕົວອັກສອນຫຍໍ້ E ແລະ W ເພື່ອສະແດງເຖິງວິວັດທະນາການຮ່ວມກັນແລະຕໍ່ເນື່ອງ. ສັນຍາລັກຖືກສ້າງຂຶ້ນຈາກຮູບຊົງເລຂາຄະນິດສາມຮູບທີ່ເປັນຕົວແທນຂອງສາມຂັ້ນຕອນຂອງຂະບວນການທີ່ປຶກສາ. ຮູບສີ່ຫຼ່ຽມຈັດຕຸລັດເປັນຕົວແທນຂອງຊ່ວງເວລາທີ່ເຂົ້າໃຈຄວາມຕ້ອງການຂອງລູກຄ້າ. ຮູບຊົງທີສອງມີມຸມມົນຫນຶ່ງມຸມແລະໝາຍເຖິງການເລີ່ມຕົ້ນຂອງການປ່ຽນແປງ. ຮູບຊົງທີສາມມີມຸມມົນສອງມຸມແລະສະແດງເຖິງວິວັດທະນາການທີ່ສຳເລັດແລ້ວ. ອັດຕາສ່ວນທອງຄຳ (Golden Ratio) ໄດ້ນຳພາການອອກແບບໂຄງສ້າງ ເຮັດໃຫ້ອັດຕະລັກມີຄວາມສອດຄ່ອງກັນທັງໃນສື່ດິຈິຕອລແລະສື່ພິມ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Evoluwe ອັດຕະລັກຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Evoluwe ອັດຕະລັກຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Evoluwe ອັດຕະລັກຂອງແບຣນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Width 5 mm x Depth 87 mm x Height 150 mm
The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper. - ແທັກ
- Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
- ເຕັກໂນໂລຊີການຜະລິດ
- To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
- ການຄົ້ນຄວ້າ
- The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values. - ແຮງບັນດານໃຈ
- To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.
The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together. - ໄລຍະເວລາໂຄງການ
- The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
- ຂັ້ນຕອນການດຳເນີນງານ
- The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
