ຜົນງານ Heralbony ການຫຸ້ມຫໍ່ ໂດຍ Atsushi Morita ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2023
Heralbony ການຫຸ້ມຫໍ່
ໂດຍ Atsushi Morita
ລູກຄ້າ: Paper Parade Inc.
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #145156ການອອກແບບ
ກ່ຽວກັບ Heralbony ການຫຸ້ມຫໍ່
Heralbony ແມ່ນຊຸດການຫຸ້ມຫໍ່ທີ່ສ້າງຂຶ້ນສຳລັບແບຣນສິລະປະ-ຊີວິດ ທີ່ນຳຜົນງານສິລະປະຂອງສິລະປິນທີ່ມີຄວາມພິການມາໃຊ້ໃນແຟຊັ່ນ ແລະ ການອອກແບບພາຍໃນ. ເຈ້ຍສີຟ້າຊະນິດດຽວ ທີ່ຄັດເລືອກຈາກເຈ້ຍຫຼາຍກວ່າ 9,000 ຊະນິດ ຖືກນຳໃຊ້ສຳລັບການຫຸ້ມຫໍ່ ແລະ ເຄື່ອງມືສ້າງແບຣນທັງໝົດທີ່ລູກຄ້າສຳຜັດ. ສີຟ້າແມ່ນສີສັນຍາລັກຂອງວັນອອທິສຕິກໂລກ. ເຈ້ຍທີ່ຄັດເລືອກມີຄວາມໜາ ແລະ ມີພື້ນຜິວແບບຫັດຖະກຳ. ມີການໃຊ້ພຽງແຕ່ການປັ໊ມຟອຍ ໃນຕຳແໜ່ງດຽວ ແລະ ຂະໜາດດຽວ ເຊິ່ງຊ່ວຍຕັດຂັ້ນຕອນການກວດສອບສີອອກ ແລະ ຮັກສາຕົ້ນທຶນໃຫ້ຕໍ່າ. ຊຸດນີ້ປະກອບມີກ່ອງຜະລິດຕະພັນ, ກ່ອງຂອງຂວັນ ແລະ ຖົງຊັອບປິ້ງ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Heralbony ການຫຸ້ມຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Heralbony ການຫຸ້ມຫໍ່ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Heralbony ການຫຸ້ມຫໍ່ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
- ແທັກ
- Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
- ເຕັກໂນໂລຊີການຜະລິດ
- Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style. - ການຄົ້ນຄວ້າ
- SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding. - ແຮງບັນດານໃຈ
- Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day. - ໄລຍະເວລາໂຄງການ
- This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
- ຂັ້ນຕອນການດຳເນີນງານ
- The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
- ເຄຣດິດຮູບພາບ
- Photographer Yusuke Tsuchida, 2019 to 2022.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
