ຜົນງານ Zona Mosto អัตลักษณ์ตราสินค้า ໂດຍ Emanuele Grittini ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2023
Zona Mosto អัตลักษณ์ตราสินค้า
ລູກຄ້າ: Zona Mosto
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #141391ການອອກແບບ
ກ່ຽວກັບ Zona Mosto អัตลักษณ์ตราสินค้า
Zona Mosto ແມ່ນອັດຕະລັກສະນ໌ຕາສິນຄ້າທີ່ຖືກສ້າງຂຶ້ນສຳລັບໂຮງເບຍແບບຫັດຖະກຳ. ໂລໂກ້ໃຊ້ຟອນຕົວອັກສອນທີ່ອອກແບບພິເສດ ໂດຍວາດຂຶ້ນໃໝ່ທັງໝົດ ເນື່ອງຈາກບໍ່ມີຟອນທີ່ມີຢູ່ແລ້ວທີ່ຕົງກັບລັກສະນະທີ່ຕ້ອງການ. ໂຕນສີຖືກສ້າງຂຶ້ນຈາກສາມສີຫຼັກ. ສີສົ້ມມາຈາກສີອຳພັນຂອງເບຍສອງຊະນິດທີ່ຜະລິດ. ສີຄີມສະທ້ອນເຖິງສີຂອງຟອງເບຍ. ສີຂຽວສະທ້ອນເຖິງຮັອບທີ່ຫາກໍ່ເກັບໃໝ່. ພາບປະກອບແບບເໜືອຈິງເຊື່ອມໂຍງແຕ່ລະສະຫຼາກເຂົ້າກັບຊື່ຂອງເບຍ. ອັດຕະລັກສະນ໌ນີ້ມີຄວາມສະໝ່ຳສະເໝີແຕ່ຊັດເຈນ ແລະ ຖືກນຳໄປໃຊ້ກັບສະຫຼາກກະປ໋ອງ ພ້ອມທັງເອກະສານອົງກອນອື່ນໆ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Zona Mosto អัตลักษณ์ตราสินค้า ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Zona Mosto អัตลักษณ์ตราสินค้า ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Zona Mosto អัตลักษณ์ตราสินค้า ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The design of the Zona Mosto brand is made unique by several factors. The first of all is the custom font. In fact, even having looked for a font suitable for the purpose, none existed with the required characteristics. This led to a complete design from scratch of the typography that makes up the logo. Another important unique and distinctive element are the corporate colors, orange derives from the amber shade of two of the beers that Zona Mosto produces, the cream, instead of the color of the beer foam and the green of the freshly picked hops. These 3 colors fully represent the concept of beer at the palette level, helping the brand to be even more communicative. The last factor that makes the brand unique is its ability to be minimal but very strong, the audience sample analyzed recognized the brand among many even after several days and in the midst of other brands.
- ແທັກ
- Zona Mosto, Beer Can, can labels, Branding, Brand identity, beer brand, corporate identity, beer branding, beer,,
- ເຕັກໂນໂລຊີການຜະລິດ
- The creation of the brand was achieved in several steps, the first by hand, using pencils and sheets to create the drafts of the typography. Secondly, Adobe Illustrator was used to create the vector logotype. The next step was to create all the various corporate materials with Adobe Indesign and Adobe Illustrator. All on the mac os platform.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- As the brand was just born, there was no historical background. The values, the mission and the target were created from scratch. On the part of the customer, however, there was a precise idea of what the reference target was, which was then confirmed by the analyzes carried out, this allowed to create a strong brand with solid foundations with a well-defined audience and an independent soul. We also tried not to imitate the big brands that produce beer, both in style and in the entire design. Going to give an exclusive "flavor" to each material produced, from the logo to the site to the labels. Finally, the biggest challenge of the project was to create a unique style and trait, which the consumer could only associate with the Zona Mosto brand. This is due to the large amount of microbreweries existing in the Italian market and their continuous transformation. For example, many of the brands existing today, which are competitors of Zona Mosto, use a different illustrative style each time on each can label, creating recognition problems and confusing the buyer many times. I am happy to say Zona Mosto is unmistakable, thanks also to tests made during the sale in some beershops in the Milan area, where buyers went "without fail".
- ການຄົ້ນຄວ້າ
- To create the Zona Mosto brand various competitors in the sector were analyzed, identifying the best microbreweries that had the following characteristics: high quality of the beer produced, wide diffusion of the brand, attention to design and to current trends. As a result, three microbreweries were chosen and analyzed to understand their strengths and weaknesses. The winning characteristics have been derived from them, such as: originality, non-conformism, extreme attention to product quality, the construction of a strong and well-defined brand. The next step of the analysis compared the target of Zona Mosto with the characteristics required to make the product salable and appealing to buyers, finding a good alignment between the wishes of the various buyer personas and the brand's proposal. Having understood the fundamental characteristics and values of the brand through analysis, we moved on to the construction of a visual identity system that complied with these results by creating specific stylistic moodboards proposed to a sample of users loyal to the buyer personas created to obtain feedback. on which communication was the best and most efficient. As a result we received unanimous feedback on certain choices which then led to the use of a certain style for the brand. The result was great, consumers enjoyed the Zona Mosto brand very much.
- ແຮງບັນດານໃຈ
- The entire Zona Mosto project takes inspiration from a mixture of graphic and illustrative styles, to make the product unique and distinguishable. The illustrations, all of a surreal subject, have various themes that are related to the namming of the type of beer. But all draw their style from the logo and the strong and lively colors of the brand.
- ໄລຍະເວລາໂຄງການ
- The project started in August 2021 in Milan and is still underway with the creation of new labels.
- ຂັ້ນຕອນການດຳເນີນງານ
- Being a brand identity of a company that produces beer, the main purpose of interaction is to create appeal and lead the consumer to buy the brand's product. Making sure that the beer connoisseur recognizes himself in it and wants to buy and try the product.
- ສິດທິບັດ
- Copyright Zona Mosto All Right Reserved.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
