ຜົນງານ Koch's Meerrettich Rebranding ໂດຍ Wolkendieb Design Agency ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2022
Koch's Meerrettich Rebranding
ລູກຄ້າ: KOCHS Meerrettich & Feinkost GmbH
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #140491ການອອກແບບ
ກ່ຽວກັບ Koch's Meerrettich Rebranding
ຄໍາຂວັນກັບຄືນໄປບ່ອນຮາກ, ປະຈຸບັນກໍາລັງເອົາຊະນະອຸດສາຫະກໍາອາຫານ. ຜັກຮາກວັດຖຸບູຮານ, ເຊິ່ງປະກອບມີ horseradish, ປະຈຸບັນມີຄວາມນິຍົມຫຼາຍ. ເພື່ອຟື້ນຟູຍີ່ຫໍ້ໃນຊັ້ນວາງ, Wolkendieb ໄດ້ເປີດຕົວເອກະລັກຂອງຍີ່ຫໍ້ Kochs ແລະການຫຸ້ມຫໍ່ຄືນໃຫມ່. ໂລໂກ້ໄດ້ຖືກປັບປຸງໃຫ້ທັນສະ ໄໝ ເພື່ອໃຫ້ມີຄວາມກ້າຫານແລະເຫັນໄດ້ຊັດເຈນ. ການອອກແບບໃໝ່ເນັ້ນໃສ່ການພັນລະນາເຖິງສ່ວນປະກອບທຳມະຊາດທີ່ບໍ່ໄດ້ປຸງແຕ່ງ ແລະສູດອາຫານທີ່ສະອາດ ໂດຍບໍ່ມີສານເສີມ ຫຼືການອະນຸລັກ. ສົດຈາກພາກສະຫນາມໂດຍກົງກັບຜູ້ບໍລິໂພກ: ໂດຍກົງ, ງ່າຍດາຍແລະຮັກແພງກະກຽມ!
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Koch's Meerrettich Rebranding ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Koch's Meerrettich Rebranding ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Koch's Meerrettich Rebranding ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- ແທັກ
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- ເຕັກໂນໂລຊີການຜະລິດ
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- ການຄົ້ນຄວ້າ
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- ແຮງບັນດານໃຈ
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- ໄລຍະເວລາໂຄງການ
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- ຂັ້ນຕອນການດຳເນີນງານ
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- ສະມາຊິກທີມ
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
