ຜົນງານ Top Mercury ເວັບໄຊທ໌ ໂດຍ Daniel Houle ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບເວັບໄຊ ແລະ ເວັບ.

ເຫຼັກເວັບ· 2023

Top Mercury ເວັບໄຊທ໌

ໂດຍ Daniel Houle

ລູກຄ້າ: Azuro Digital

ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ເວັບ

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ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #139506

ເຂົ້າເບິ່ງເວັບໄຊ ເບິ່ງທີ່ A' Design Award ຂ່າວເຜີຍແຜ່ ເຄື່ອງໝາຍລາງວັນ

ສີ

ການອອກແບບ

ກ່ຽວກັບ Top Mercury ເວັບໄຊທ໌

Top Mercury ແມ່ນເວັບໄຊທ໌ທີ່ສ້າງຂຶ້ນສຳລັບບໍລິສັດໂຄສະນາໃນສື່ສັງຄົມອອນລາຍ. ເວັບໄຊທ໌ນີ້ໃຊ້ເອັບເຟັກການເຄື່ອນໄຫວ, ອານິເມຊັນ ແລະ ຮູບພາບປະກອບຕົ້ນສະບັບເພື່ອນຳສະເໜີຄວາມສະອາດແລະຄວາມທັນສະໄໝ. ການອອກແບບເຮັດຂຶ້ນດ້ວຍ Figma ແລະ ພັດທະນາດ້ວຍ Webflow, ແລະ ສາມາດປັບຕົວໄດ້ຢ່າງສົມບູນແບບໃນທຸກອຸປະກອນ, ໂປຣແກຣມທ່ອງເວັບ ແລະ ຂະໜາດຈໍ. ປຸ່ມ ແລະ ລິ້ງຕ່າງໆເປີດໂອກາດໃຫ້ຜູ້ເຂົ້າຊົມສາມາດພົວພັນກັບພາກສ່ວນຕ່າງໆໄດ້. ການເຄື່ອນໄຫວຖືກຄວບຄຸມໃຫ້ມີຄວາມນຸ້ມນວນ ເພື່ອໃຫ້ໜ້າຈໍໃຊ້ງານຍັງຄົງຄວາມແຈ້ງແລະງ່າຍຕໍ່ການເບິ່ງ. ເວັບໄຊທ໌ນີ້ສາມາດບັນລຸອັດຕາການປ່ຽນເປັນລູກຄ້າ (conversion rate) ໄດ້ 8 ເປີເຊັນ, ເຊິ່ງສູງກວ່າມາດຕະຖານອຸດສາຫະກຳທີ່ 5 ເປີເຊັນ.

ການຮັບຮູ້

ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ

Top Mercury ເວັບໄຊທ໌ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Top Mercury ເວັບໄຊທ໌ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Top Mercury ເວັບໄຊທ໌ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

ເບື້ອງຫຼັງການອອກແບບ

ຊຸດຂ່າວ

ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.

ຄຸນສົມບັດພິເສດ: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
ຂະໜາດ ແລະ ບັນຈຸພັນ: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
ແທັກ: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
ເຕັກໂນໂລຊີການຜະລິດ: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
ສິ່ງທ້າທາຍດ້ານການອອກແບບ: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
ການຄົ້ນຄວ້າ: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
ແຮງບັນດານໃຈ: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
ໄລຍະເວລາໂຄງການ: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
ຂັ້ນຕອນການດຳເນີນງານ: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
ເຄຣດິດຮູບພາບ: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.