ຜົນງານ Tianmu Yunwu Tea ການຫຸ້ມຫໍ່ຊາ ໂດຍ Huiqiong Yang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2022
Tianmu Yunwu Tea ການຫຸ້ມຫໍ່ຊາ
ໂດຍ Huiqiong Yang
ລູກຄ້າ: Xinchang County Government
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #138145ການອອກແບບ
ກ່ຽວກັບ Tianmu Yunwu Tea ການຫຸ້ມຫໍ່ຊາ
ຊາ Tianmu Yunwu ເປັນກ່ອງຂອງຂວັນທີ່ອອກແບບມາເພື່ອຫຸ້ມຫໍ່ຊາທີ່ຂາຍເປັນຂອງທີ່ລະນຶກສຳລັບການທ່ອງທ່ຽວໃນເມືອງ Xinchang. ກ່ອງດ້ານນອກມີຮູບຊົງເປັນພູເຂົາ ແລະ ໃຊ້ໂຄງສ້າງແບບດຶງອອກສອງຊັ້ນ. ເມື່ອເປີດກ່ອງ, ໂຖພາຍໃນຈະຍົກຂຶ້ນ, ສ້າງເປັນສາກຂອງພູເຂົາ, ຜືນດິນ ແລະ ເມກ ເພື່ອການຈັດວາງສະແດງ. ພາບຫຼັກຖືກອອກແບບບົນພື້ນຖານຂອງວັດທະນະທຳງານລ້ຽງລາຊິນີແມ່ (Queen Mother's Banquet) ຂອງທ້ອງຖິ່ນ, ແລະ ຜະສົມຜະສານອົງປະກອບແບບດັ້ງເດີມເຂົ້າກັບຮູບແບບທັນສະໄໝ. ກ່ອງຂອງຂວັນມີຂະໜາດ 300 ຄູນ 200 ຄູນ 180 ມິນລີແມັດ ແລະ ໂຖມີຂະໜາດ 90 ຄູນ 90 ຄູນ 90 ມິນລີແມັດ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Tianmu Yunwu Tea ການຫຸ້ມຫໍ່ຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Tianmu Yunwu Tea ການຫຸ້ມຫໍ່ຊາ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Tianmu Yunwu Tea ການຫຸ້ມຫໍ່ຊາ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm - ແທັກ
- packaging, vision, creativity, structure, oriental aesthetics
- ເຕັກໂນໂລຊີການຜະລິດ
- The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
- ການຄົ້ນຄວ້າ
- Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
- ແຮງບັນດານໃຈ
- Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
- ໄລຍະເວລາໂຄງການ
- The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
- ຂັ້ນຕອນການດຳເນີນງານ
- The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
- ສະມາຊິກທີມ
- Huiqiong Yang
Xu Liu
Jin Gao. - ເຄຣດິດຮູບພາບ
- Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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