ຜົນງານ Seen ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ໂດຍ Nima Emamverdi ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເຫຼັກກຣາຟິກ· 2026
Seen ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ
ໂດຍ Nima Emamverdi
ລູກຄ້າ: Seen
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #137422ການອອກແບບ
ກ່ຽວກັບ Seen ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ
ຂໍ້ຄວາມໜັງສື: ການອອກແບບໂລໂກ້ນຳໃຊ້ຕົວອັກສອນ e ຕົວນ້ອຍແບບ serif ເປັນຫົວໜ່ວຍທາງເລຂາຄະນິດຫຼັກ ເພື່ອສະແດງເຖິງຮູບຮ່າງຂອງແວ່ນຕາ. ໂດຍການສະທ້ອນຕົວອັກສອນ, ການອອກແບບໄດ້ສ້າງຄວາມສົມດຸນແບບສະມະມາດທີ່ຮຽນແບບໂຄງສ້າງຂອງກອບແວ່ນ. ອົງປະກອບ serif ທີ່ທັນສະໄໝໄດ້ຖືກແປງໃຫ້ເປັນຂົວເຊື່ອມຕໍ່ທີ່ໃຊ້ງານໄດ້, ເຊື່ອມຕໍ່ລວດລາຍວົງມົນທີ່ເປັນສັນຍາລັກຂອງທັງດວງຕາ ແລະ ເລນ. ລະບົບພາບທີ່ຮຽບງ່າຍນີ້ອະນຸຍາດໃຫ້ປັບໄລຍະຫ່າງລະຫວ່າງອົງປະກອບຕ່າງໆໄດ້, ຮັບປະກັນຄວາມສາມາດອ່ານໄດ້ສູງ ແລະ ຄວາມສາມາດປັບຕົວໄດ້ໃນຫຼາຍຂະໜາດ, ຕັ້ງແຕ່ການແກະສະຫຼັກຜະລິດຕະພັນຂະໜາດນ້ອຍໄປຈົນເຖິງການສະແດງຜົນຮູບແບບຂະໜາດໃຫຍ່.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Seen ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Seen ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Seen ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
- ແທັກ
- logo design, visual identity, logotype, corporate identity
- ເຕັກໂນໂລຊີການຜະລິດ
- When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.
I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing. - ການຄົ້ນຄວ້າ
- When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.
Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view. - ແຮງບັນດານໃຈ
- Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
- ໄລຍະເວລາໂຄງການ
- The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
- ຂັ້ນຕອນການດຳເນີນງານ
- I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
- ສະມາຊິກທີມ
- Nima Emamverdi
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
