ຜົນງານ WWI Cultural Trail ປຶ້ມຄູ່ມື, ແຜນທີ່ ໂດຍ Martino Spreafico ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບສື່ສິ່ງພິມ ແລະ ສິ່ງພິມ.
ເຫຼັກສິ່ງພິມ· 2022
WWI Cultural Trail ປຶ້ມຄູ່ມື, ແຜນທີ່
ລູກຄ້າ: Emanuela Spedicato, SeTe srl
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ສິ່ງພິມ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #136363ການອອກແບບ
ກ່ຽວກັບ WWI Cultural Trail ປຶ້ມຄູ່ມື, ແຜນທີ່
ເສັ້ນທາງວັດທະນະທຳສົງຄາມໂລກຄັ້ງທີ 1 ເປັນປຶ້ມຄູ່ມືພ້ອມແຜນທີ່ພັບສຳລັບເສັ້ນທາງເດີນປ່າພູເຂົາໃນເຂດເທືອກເຂົາອານປ໌ຂອງອິຕາລີ. ປຶ້ມມີ 94 ໜ້າ ຂະໜາດ 185 ຄູນ 235 ມິນລີແມັດ. ການພັບເຈ້ຍໃນໜ້າສຸດທ້າຍມີແຜນທີ່ອັດຕາສ່ວນ 1 ຕໍ່ 25000 ເຊິ່ງສາມາດກາງອອກໄດ້ຂະໜາດ 700 ຄູນ 700 ມິນລີແມັດ. ແປດຊ່ວງຂອງເສັ້ນທາງໄດ້ຖືກອະທິບາຍລາຍລະອຽດກ່ຽວກັບໄລຍະທາງ, ລະດັບຄວາມສູງ ແລະ ໄລຍະເວລາ. ຮູບພາບເກົ່າ, ບົດກະວີ ແລະ ຂໍ້ຄວາມສັ້ນໆ ໄດ້ນຳຄວາມຊົງຈຳກ່ຽວກັບສົງຄາມໂລກຄັ້ງທີ 1 ໃນເຂດພູເຂົາດຽວກັນນີ້ຄືນມາ. ໂຕນສີຂຽວເຂັ້ມ ແລະ ຮູບແບບຕົວອັກສອນແບບເຄື່ອງພິມດີດ ໄດ້ສະທ້ອນເຖິງຍຸກສະໄໝນັ້ນ. ນັກທ່ອງທ່ຽວເດີນປ່າສາມາດພົກພາສະເພາະແຜນທີ່ທີ່ມີນ້ຳໜັກເບົາກວ່າໄປນຳໃນເສັ້ນທາງໄດ້.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
WWI Cultural Trail ປຶ້ມຄູ່ມື, ແຜນທີ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. WWI Cultural Trail ປຶ້ມຄູ່ມື, ແຜນທີ່ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. WWI Cultural Trail ປຶ້ມຄູ່ມື, ແຜນທີ່ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
- ແທັກ
- book, world war I, map, cultural trail
- ເຕັກໂນໂລຊີການຜະລິດ
- The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
- ການຄົ້ນຄວ້າ
- In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
- ແຮງບັນດານໃຈ
- I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
- ໄລຍະເວລາໂຄງການ
- The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
- ຂັ້ນຕອນການດຳເນີນງານ
- The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
- ສິດທິບັດ
- ©Emanuela Spedicato 2021
- ສະມາຊິກທີມ
- Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
