ຜົນງານ 87MM Brand Story ການອອກແບບປຶ້ມ ໂດຍ Sunghoon Kim ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບສື່ສິ່ງພິມ ແລະ ສິ່ງພິມ.

ເງິນສິ່ງພິມ· 2022

87MM Brand Story ການອອກແບບປຶ້ມ

ໂດຍ Sunghoon Kim

ລູກຄ້າ: 87mm

ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ສິ່ງພິມ

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ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #134927

ເບິ່ງທີ່ A' Design Award ຂ່າວເຜີຍແຜ່ ເຄື່ອງໝາຍລາງວັນ

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ການອອກແບບ

ກ່ຽວກັບ 87MM Brand Story ການອອກແບບປຶ້ມ

87MM ເປັນແບຣນຄ໌ແຟຊັ່ນຊັ້ນນຳຂອງເກົາຫຼີທີ່ສ້າງສັນວັດທະນະທຳການດຳລົງຊີວິດປະຈຳວັນຜ່ານຄວາມຮູ້ສຶກແລະໄຫວພິດ. ນັບຕັ້ງແຕ່ການເປີດຕົວໃນປີ 2011, ປຶ້ມເຫຼັ້ມນີ້ໄດ້ຖືກອອກແບບຂຶ້ນເພື່ອບອກເລົ່າເລື່ອງລາວຂອງທົດສະວັດທີ່ຜ່ານມາໃຫ້ກັບສາທາລະນະຊົນຜູ້ຮັກ 87MM ຜ່ານ Moment by Moment, We Say No Concept But Good Sense, ແບຣນຄ໌ທີ່ມີບັນທຶກຄົບ 10 ປີ. ປຶ້ມນີ້ຈະຊ່ວຍສື່ສານຢ່າງໃກ້ຊິດກັບສາທາລະນະຊົນໜຸ່ມຊາວເກົາຫຼີທີ່ມັກ 87MM ແລະມີຄວາມກະຕືລືລົ້ນຕໍ່ມັນຜ່ານເລື່ອງລາວຂອງຜູ້ກໍ່ຕັ້ງສອງຄົນພ້ອມທັງເລື່ອງລາວຂອງແບຣນຄ໌ 87MM.

ການຮັບຮູ້

ກ່ຽວກັບ A' Design Award ລະດັບເງິນ

87MM Brand Story ການອອກແບບປຶ້ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. 87MM Brand Story ການອອກແບບປຶ້ມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. 87MM Brand Story ການອອກແບບປຶ້ມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

ເບື້ອງຫຼັງການອອກແບບ

ຊຸດຂ່າວ

ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.

ຄຸນສົມບັດພິເສດ: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
ຂະໜາດ ແລະ ບັນຈຸພັນ: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
ແທັກ: 87MM, brand book, book, design, editorial, graphic, typography
ເຕັກໂນໂລຊີການຜະລິດ: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
ສິ່ງທ້າທາຍດ້ານການອອກແບບ: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
ການຄົ້ນຄວ້າ: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
ແຮງບັນດານໃຈ: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
ໄລຍະເວລາໂຄງການ: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
ຂັ້ນຕອນການດຳເນີນງານ: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
ສະມາຊິກທີມ: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
ເຄຣດິດຮູບພາບ: 87MM